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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

We’ll explore a few strategies for integrating your digital and direct mail fundraising strategies to reach donors across various media channels. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets. You can also include URLs on mail, but remember to keep them short and easy to spell.

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

Preferred contact methods: Voice calls, direct mail Preferred donation methods: Direct mail and voice calls 2) Baby Boomers (1946-1964) 72% give to charity, donating an annual average of $1,212 across an average of 4.5 They often prefer to support traditional, well-established organizations with a proven track record of impact.

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4 Trends To Expect For Spring 2021 Fundraising Campaigns

Top Nonprofits

Just like last year, common solutions to this year’s problems emerge in the form of fundraising trends. We’ve been paying attention to these developing trends, and have compiled them here for you. This can make the interaction feel more personal, and we all know that more personal = better relationships = more loyal donors.

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

Because engagement is critical to retaining members, many associations are using a member engagement score to track and build loyalty. A number or “score” is assigned to a member based on how they interact with your association, e.g., attend meetings, take classes, participate in your community, volunteer, read your content.

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6 Tips to Transform Your Dirty Data in 2024

Association Analytics

Consider your average spending year over year or the trend in your retention over a period of time. Your entire team should be focused on cleaning up data wherever they interact with it. The e-mail addresses, phone numbers and credit card numbers of those members? Are you doing better at engaging your members over time?

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