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Build a Marketing Dream Team—Welcome AI

.orgSource

Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs. Customer surveys. Customer surveys can give you valuable insights into your customers’ thoughts and feelings about your company. My post last week summarized highlights of an Association 4.0 Industry reports.

Team 221
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Survey Says: We're Not Paying Attention to ROI

NTEN

Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers.

ROI 65
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Why your association needs to adopt a data governance policy

Nimble AMS

In our data-driven world, governance is crucial in maintaining the integrity, accuracy, and security of your organization’s data. While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak.

Policy 116
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Some examples: Employee retention rate Absenteeism rate Employee satisfaction, quantified on a questionnaire or survey Free Guide Development Plan Toolkit Download Now Utilizing Effective Data Tools Many nonprofits started out as a grassroots group with a dream and some bootstraps.

Measure 96
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Solutions Day 2023—Beyond Answers to Insight

.orgSource

is here, and we’re excited to explain how we’ve integrated lessons learned as well as current trends into our playbook. We couldn’t have guessed that the pandemic would give our recommendations a test drive so quickly. Nor could we have imagined the rapid development of new AI tools like ChatGPT and Bard. But Industry 4.0

Sponsor 221
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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

According to a 2020 Edelman study , 89% of decision-makers surveyed believe that thought leadership improves their perceptions of an organization — yet only 17% of them rate the quality of the information they read as very good or excellent. Be Deliberate Thought leadership is an important top of the funnel marketing tool.

YouTube 221
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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Use these strategies to identify your ideal customer and ensure your digital marketing materials appeal to them: Send out surveys. Leverage third-party integrations. Remember to continually track the performance of your outreach efforts and make improvements accordingly to boost your marketing ROI.

Map 52