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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. To point direct mail readers to your digital campaigns, your nonprofit can: Use engaging snippets.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

direct mail campaigns. benefits of direct mail. direct mail and digital marketing. As you consider direct mail’s place in your marketing, remember that millennials are a diverse group, and other characteristics such as income, location, and giving history can also impact the results of your marketing campaigns.

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Presentation: Integrating Social Marketing and Direct Response

Care2

While there are multiple channels (ranging from email to Direct Mail and social networks) to ultilize to engage constituents, managing all of those relationships and integrating social marketing effectively is no easy feat. How to Milk It: Integrating Social Marketing & Direct Response. But is it doable?

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The complete year-end guide to maximizing matching gifts

EveryAction

This may include some combination of email marketing, social media posting, direct mail, and your nonprofit’s website ! Specifically, Double the Donation’s seamless integration with EveryAction can empower users to save time and effort while maximizing matching gift opportunities⁠.

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Unlocking The Power Of A Donor Thank You: Feeding America’s Approach

Bloomerang

Aaron and his team have designed a donor thank you process that’s an ongoing practice integrated into the fundraising culture at Feeding America. Aaron defines digital as integrating the website donation page, with digital paid ads, organic social media, with occasional infusions of peer-to-peer giving.

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Innogive Conference: Panel Integrated Mobile/Social Strategy for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

I just finished moderating a panel on the topic of social and mobile integration. Here’s the description: Where and how do mobile and social strategy intersect. How do you combine mobile with the grassroots power of social media to successfully engage donors.