article thumbnail

Nonprofit Email: The Rules of Engagement

Pamela Grow

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. Email marketing offers an unmatched ROI, a vast potential reach, and higher engagement rates compared to social media. Steer clear of info@ABC.org.

email 52
article thumbnail

List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Lead Forensics Website : [link] What it does : “Turbo-charge your lead generation, identify sales leads you never knew you had and accelerate your marketing ROI.”

Track 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Now Available On Demand! 11 Steps to Launching a Successful Social Media Strategy for Your Nonprofit

Nonprofit Tech for Good

Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. Very impressed by all the non-profits featured in your presentation who are doing an amazing job on Social Media most of the time with very limited resources.

article thumbnail

Guest Post by Deanna Zandt Measure THIS! An intro to social media ROI

Beth's Blog: How Nonprofits Can Use Social Media

Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. Access to resources: You may not be able to fund a particular project, but do you know people who can? Share others' info relevant to your work.

ROI 50
article thumbnail

A Beginner’s Guide to Tracking In-Kind Donations for Nonprofits

Neon CRM

These non-monetary contributions can be valuable resources, but managing them is a challenge. That’s because not all nonprofits have the resources to do so. A smaller nonprofit without these resources would struggle to handle it. It can also help you identify areas where you may need additional resources.

Track 52
article thumbnail

What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

Qgiv

This means that organizations who allocate resources to a dedicated retention strategy are likely to stand out amongst all of the organizations with whom they compete for donor support. However, organizations who focus their stewardship efforts on brand new donors are likely to generate more ROI than other donor types.

Report 52
article thumbnail

Top Fundraising Articles of 2022

Get Fully Funded

Catch these info-packed 2022 fundraising articles now if you missed them, or re-read them to see if there’s more you can glean. Analyze every fundraising strategy you implement to determine the ROI or Return on Investment. Someone called me the “Queen of Bullets” recently and I took that as a compliment!).