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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. QA: make sure they’re value-aligned.

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What Nonprofits and Libraries Can Learn from Zappos Culture

Tech Soup

Before the American Library Association’s Annual Conference , I had the privilege of taking a tour of the shoe retailer’s main office to see what libraries and nonprofits could learn from the company. The tour was organized by a group of library consultants from Kixal, Anneal, and Clarion Collaborative.

Library 77
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What Nonprofits and Libraries Can Learn from Zappos Culture

Tech Soup

Before the American Library Association’s Annual Conference , I had the privilege of taking a tour of the shoe retailer’s main office to see what libraries and nonprofits could learn from the company. The tour was organized by a group of library consultants from Kixal, Anneal, and Clarion Collaborative.

Library 62
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LGBTQ+ advocacy strategies to generate advocates year-round

EveryAction

For example, if you know which supporters interacted with your issue awareness campaign and learned about your work, you might then ask those specific supporters to contact their local library boards and express support for the drag story time bill currently in committee.

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Elevate Your Fundraising Game with These Essential Nonprofit Books

Pamela Grow

A “must have” for your fund-raising library. Influence, New and Expanded: The Psychology of Persuasion and Pre-Suasion: Channeling Attention for Change by Robert B. If I could only choose to keep two books in my library, I’d go with Influence and Pre-Suasion.

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Webinar: Year-End Fundraising Playbook Webinar

DipJar

Having worked in both large and small nonprofits, Nathan Hill has seen the way that optimization can influence and transform the work of an organization in fundraising and beyond.