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Getting the board on board with nonprofit technology changes

EveryAction

from our friends at ParsonsTKO Selecting technology for a nonprofit or social good organization can take significant time and effort. Depending on the size, reach, and impact anticipated from a technology change, engaging the board of directors is often critical to your success. Let’s dive in.

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Maximizing your event marketing ROI: 4 Fundamental Strategies

Greater Giving

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. That’s where technology can make a real impact. Quantifying the impact and success of services and programs can be challenging, but it’s essential.

Measure 96
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WomenWhoTech: Social Media ROI Panel

Beth's Blog: How Nonprofits Can Use Social Media

Social Media Roi Slidesbk. I’m doing a panel titled “Social Media ROI&# with Lauren Vargas from Radian 6 and moderated by Roz Lemieux from Fission Strategy. Here’s the description: Do you know what kind of an impact social media is having on your brand, mission, or bottom line? The Four I’s of ROI.

ROI 103
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How to Make Analytics a Priority – Finally!

Association Analytics

Drive strategy by using data to inform your association’s strategy and departmental strategies as well as drive business metrics and KPIs. This will align the organization by having clear success metrics and KPIs. We suggest using: Business Impact – what is the return on investment? Evaluate Your Opportunity Costs.

Analytics 169
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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. To better analyze your campaigns, you’ll need to understand a few fundamental metrics, including ROI, cost per dollar raised (CPDR), and cost per acquisition (CPA). ROI = (Output / Input) X 100.

Raise 59
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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. When your data is clean and accurate, you can boost the ROI of your outreach efforts because you can reach out to each demographic in ways that resonate with them.