Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

Measure THIS! Social Media ROI View more presentations from Deanna Zandt. The following is a talk I gave about ROI for Social Media at the 2009 Social Tech Training in Toronto, ON. It's like a giant combination of influence and karma. The tricky part is, of course, measuring it. So how do I measure this?

ROI 50

ROI Social Media Measure Media 50

Achieve

OCTOBER 6, 2023

This helps viewers better understand your daily operations and impact. Therefore, be sure to promote various opportunities for them to make an impact. Conversion Rate Once your organization has a bustling community of supporters on social media, how do you channel their enthusiasm into meaningful impact?

Social Media 52

Social Media Metrics North Carolina Media 52

Beth's Blog: How Nonprofits Can Use Social Media

MAY 3, 2009

Photo by Smitty42 Lucy Bernholz has a great post called " Metrics Are Good, Unless They Are Bad " which talks about the problems we encounter when we're trying to measure hard to measure stuff - like social media, social return, and social enterprise. She gives a seven step framework for measuring the ROI of relationships.

Measure 67

Measure Relationship Metrics ROI 67

Connection Cafe

JUNE 25, 2010

Measuring the return on investment for any organizational effort is a standard of doing business. In a rapidly changing media landscape it can be overwhelming for organizations to know how to properly measure the various types of impact being made, especially when it comes to social media efforts. Measure actionable items.

ROI 51

ROI Social Media Measure Metrics 51

NonProfit Hub

MARCH 2, 2021

Through speaking, training, and consulting, she shows social purpose organizations how to use social media and storytelling to build communities, showcase impact, and advance their causes. She was recently named one of the top 25 Nonprofit IT Influencers to Follow in 2019 by BizTech Magazine. “In

Causes 92

Causes Consultant Empowerment Storytelling 92

NonProfit Hub

MAY 17, 2021

” Peter Ross | How to Measure the ROI of Your Marketing Strategies. With a keen focus on return on investment (ROI) and key performance indicators (KPI), he helped us examine four areas that are relevant to every modern nonprofit: Cost per Visitor (CPV). “When you have influence you can easily access what you need.”

Causes 56

Causes Time ROI Influence 56

Amy Sample Ward

MARCH 2, 2011

" It’s About Impact NOT Influence – Online Fundraising, Advocacy, and Social Media – frogloop – "Do you think your organization has clout or Klout? “Is it even possible to measure online influence, divorced from offline influence?&# asks Tom Webster over at BrandSavant.

Web 123

Web Plugin Influence Award 123

EveryAction

MAY 23, 2016

Understanding impact in the corporate world means having a great deal of “market awareness” and seeing how the moves you’re making are “moving the needle” and influencing your bottom line. Measuring impact has more to do with building awareness in issue areas and the larger public conversation. Have the right attitude.

Attitude 101

Attitude Interview Job Profit 101

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 27, 2012

” That panel marked the beginning of my friendship and collaboration with KD Paine which lead to our book, which is going to be entertaining and practical look at how to measure all things networked nonprofit. .” The description: Social Media Nonprofit Measurement: Beyond the BS.

Doc 101

Doc ROI Measure Austin 101

Amy Sample Ward

FEBRUARY 23, 2010

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence. … But that was then and this is now.

Web 108

Web ROI Bookmarking Phase 108

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." And, it also includes measurement - not just qualitative information. Use of metrics to measure your results.

ROI 50

ROI Social Media Slides NTEN 50

Nonprofit Tech for Good

DECEMBER 20, 2010

Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. All the while, you’ve got to measure, track and re-adjust. Finally, you must measure ROI.

Social Media 189

Social Media Foundation Examples Media 189

Givinga

MARCH 19, 2019

Fortunately, technology and ROI models have come a long way in the last five to ten years. Create Employee Advocates that Influence Purchases. While CR software won’t turn every customer into an advocate, it can make a measurable impact. Corporate Responsibility Can Have a Measurable Impact on Sales for SMBs.

Software 45

Software Advocacy Philanthropy Platform 45

Connection Cafe

JUNE 9, 2016

How can advocacy make a measurable difference for your organization? Additionally, there is often a demand on advocacy’s return on investment (ROI) by nonprofit boards, donors, and CEOs. And since advocacy often involves coalitions, it can be difficult to measure who owns the success—or quite possibly the failure—of initiatives.

Advocacy 20

Advocacy Measure Policy United States 20

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Look for virtual auction software with the following features: Item procurement tracking. Social media.

Virtual 67

Virtual Build Stream Software 67

Neon CRM

JANUARY 23, 2024

Impact 4 Ways to Expertly Manage Donor Data 9 min read Read Now Perform Prospect Research What Is This Strategy? Impact Donor Wealth Screening: Find & Engage Affluent Prospects with Windfall 4 min read Read Now Look to Your Donor Database What Is This Strategy? That’s a recipe for frustration! Why Implement It? Why Implement It?

Gift 52

Gift Strategy Raise Database 52

Amy Sample Ward

DECEMBER 2, 2009

." Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik – "Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people.

Web 114

Web Bookmarking Metrics Analytics 114

Connection Cafe

AUGUST 13, 2012

The part that's still very tricky for most is measuring the impact of these activities. If your embedded donation form isn't getting traffic, does that mean your FB page has no ROI? How do you value the actual impact of your “inactive” social media connections? How many should? Similarly, how many retweets?

Facebook 51

Facebook Ratio Influence Social Media 51

Bloomerang

MAY 31, 2022

It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. Partnerships between nonprofits and the for-profit sector are more common and impactful than ever before. Strategic partnerships.

Strategy 103

Strategy Develop Fundraising Nonprofit 103

.orgSource

JULY 3, 2023

Video has an immediacy and impact that consistently outpaces other mediums. Wyzowl) 88% of video marketers are satisfied with the ROI of their video marketing. You can produce influencer segments, learning snippets, testimonials, interviews, behind-the-scenes footage, or live streaming.

Video 221

Video Communication Create Strategy 221

Connection Cafe

DECEMBER 22, 2017

Standing on the brink of the 4th Industrial Revolution , this was certainly a year of transformation, from a changing political landscape, to a string of terrible disasters, to new technologies impacting how we engage with our supporters. The Millennial Mind, Heart, and Wallet.

Lesson 34

Lesson Learning Fundraising Analytics 34

Tech Soup

MAY 12, 2011

Granted, that's hard to measure." While it is difficult to quantify a great tweet, retweets can serve as an indicator of impact. The first, and often easiest, step is identifying who are the influencers on the subject of your cause and/or in the nonprofit field, in your local community and beyond.

Social Media 66

Social Media Twitter Media Social 66

Amy Sample Ward

MAY 14, 2009

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. The new map galvanized the community because they were able to really understand the impact of the plan. Impact of the campaign: 13,000+ people from every U.S. Link to things that can be measured.

Tools 100

Tools Tech Map Case Study 100

Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. You don't need to produce many good outcomes to create a positive ROI, and excellent outcomes are quite possible. As I note below, you might well have more impact with a basic set-up. The tools are now there.

Internet 50

Internet Tools Strategy Learning 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Return on Investment, Return on Reflection: I will integrate my work on social media ROI with general nonprofit technology ROI More about this theme is below because it will be a major focus area for me this year. Return on Reflection: This inquiry won't be all number crunching because you really miss the value of a ROI analysis.

Goal 50

Goal ROI Wiki Metrics 50

Forum One

SEPTEMBER 24, 2010

Those of us who sell strategy services for a living tend to rely on the desire for measured approaches to big problems. You don't need to produce many good outcomes to create a positive ROI, and excellent outcomes are quite possible. As I note below, you might well have more impact with a basic set-up. The tools are now there.

Tools 40

Tools Strategy Learning Collaboration 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

We started using You Tube, FB and Twitter – saw the positive impact it had in getting our message out and then told senior management about it. 3.) How do you measure success? Finding hard data in the ROI of social media is difficult. We very successfully used Twitter and Facebook during our Telethon to post updates.

Ohio 88

Ohio Children Social Media Twitter 88

Bloomerang

JUNE 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 94

Ideas Guide Online Fundraising 94

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Impact of the campaign: 13,000+ people from every U.S. Link to things that can be measured.

Social Media 34

Social Media Tools Online Advocacy 34

Bloomerang

JULY 20, 2023

Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Make secure donations.

Ideas 77

Ideas Online Fundraising Tips 77

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Measuring engagement in social media as part of an ROI process is tricky, if not a bit controversial.

Metrics 50

Metrics ROI Measure Content 50

Givinga

FEBRUARY 5, 2019

While the three Ps are still critically important, the three Cs are influencing how companies operate internally, interact with external audiences, and differentiate their products and services. Employee Influence. Everyday employees, from customer service to operations, are influencing competitive position and business success.

Philanthropy 45

Philanthropy Business Trend Influence 45

ASU Lodestar Center

AUGUST 24, 2011

Ready to dive into how to convey messages using specific marketing channels, and ultimately, how to measure the results of your work? If you have more employees, the impact is even greater! Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) Keep reading.

Communication 93

Communication Effective Impact Benchmark 93

CauseVox

JUNE 1, 2021

For a deeper dive into visual storytelling, be sure to download this free comprehensive guide on how to develop high-impact videos. Peer-to-peer (p2p) is one of the best and fastest growing fundraising mechanisms with an even better ROI. Impact Created. The second metric is the impact created by donors as part of the campaign.

Websites 52

Websites Fundraising Site Create 52

Connection Cafe

OCTOBER 31, 2011

Daring to Lead found that many executives doubt they can influence their boards’ performance. Because you can’t change performance without showing that you’re measuring it. Take your knowledge of a trend impacting the intended employer’s industry, and find out whether investments are being made (and tracked!)

Question 51

Question System Training Train 51

See3

MARCH 12, 2008

The research suggests matches lead to more giving, but the type of match — whether 1x or 2x or 3x the gift — had no impact at all. Stars — movie stars, rock stars, sports stars — exercise a ludicrous influence over the public consciousness. For Good, Measure This article is about how foundations have found Jesus in metrics.

Charity 40

Charity People Giving New York 40

Givinga

JANUARY 22, 2019

The surge in consumer and employee influence is also taking effect, making it easier to measure business impact. We can now clearly measure the market demand for corporate responsibility initiatives, but many companies still struggle to define how CR programs impact their business.

Platform 45

Platform Business Giving Charity 45