How to Do Year-End Fundraising the Right Way (Part II)
The Fundraising Authority
NOVEMBER 28, 2020
Avoid the gimmicks and the hype. Send out letters, send out e-mails, make calls, write posts on your website, hold small group meetings…. If you’re going to solicit through e-mail, you’ve got to cultivate through e-mail. If you’re going to make asks through direct mail, you have to cultivate (i.e.
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