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Your Google Search History — The Fun and Creepy Truth

Tech Soup

Last spring, Google made our entire search histories available for download and viewing. Your Google account tracks your search activity across browsers and devices when you're logged in. On the days I did use it, my history revealed where I was and what I was doing and thinking online throughout each day. That's it.

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5 Game-Changing Marketing Tips to Maximize Auction Exposure

DNL OmniMedia

To paint a comprehensive picture of your audience, there are several different sources you’ll need to pull from, including: Previous data. Look into your audience’s giving history, previous event attendance, in-kind donation support, or online engagement with your cause to understand how to best reach them. Previous engagement.

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How to Write an Irresistible Email Fundraising Appeal (any time of year)

Whole Whale

“SWEET, a fundraising email in my inbox” – nobody, ever in history. If you keep track of your supporters’ key information in a central database (you should), you can use the donor data to make the ask personal whether it’s their name, length of time they’ve supported you, or where they’re located. Use compelling images.

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4 Reasons to Invest in Nonprofit Database Software

DNL OmniMedia

In addition to addressing each supporter by name, your nonprofit database should also be able to reference past donations, event attendance, and volunteer history to build a connection with each individual supporter. . Stay focused on the larger picture as you analyze your data. Engagement history. Fixing errors. Volunteers?

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Navigating Nonprofit Data Warehouses: A Comprehensive Guide

DNL OmniMedia

To fully analyze your audience’s behavior, demographics, and preferences, you could use your data warehouse to look at data from events, online interactions, giving histories, and more. With all of your data in one place, you can have a big-picture view of your organization’s operations that can help you set the right strategic goals.

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Planned Giving 101: What Nonprofits Need to Know

Everyaction

Tracking Planned Giving Relationships. Selecting the appropriate option will take the user to the applicable workflow, where contact history and tasks for the entirety of the Planned Giving relationship can be viewed. To learn more about how EveryAction's tools can power your Planned Giving program, click on the image below!

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

Giving history . Some common metrics to track are website page views, email click-through rates, and social media engagement. . Make sure your pages and images automatically resize to a smaller screen. . This will help you create personalized communications, which supporters prefer over generic messages. . Demographics .