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6 Tips for Building a Successful Workplace Giving Strategy

sgEngage

As a nonprofit or educational institution, you know firsthand the importance of fundraising to support your mission programming. One often-overlooked opportunity, however, is workplace giving⁠—a form of corporate philanthropy where companies give to and encourage their employees to support organizations like yours.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Video engagement on social media is the measurable action that viewers take after watching. If your video connects powerfully with your supporters they’ll like, comment on and share the video with their friends. What Is Video Engagement and Why Is It Important? Want to feel pride and joy in humanity? We have to stop this!

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Next, specify exactly how you will achieve the goal (e.g.,

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level. When we develop donor personas, we’re essentially painting detailed portraits of our ideal supporters. This involves looking at demographics, motivations, and preferences.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. Hint: I typically recommend posting 3-4x per week per channel as a starting point. billion monthly active users. *. Volunteers?

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Need some help?

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Animal Fundraising: 4 Top Ideas for Your Organization

Get Fully Funded

In addition to direct funding, they can often offer your nonprofit numerous types of fundraising support. It’s easy for them to add your organization’s products to their catalog and advertise that the proceeds of those sales will go to support your cause. Volunteer support. These include: Selling your merchandise. Water bottles.

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