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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

New marketing and advertising channels with measurable goals will help your prospective customers hear about you. Hint… If you’ve still got the marketing analysis from when you created your original business plan you can use that as your starting point or baseline. These goals will be included in your Strategic Marketing Plan.

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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Video engagement on social media is the measurable action that viewers take after watching. You can also hint that a surprise is in store for the viewer: You’ll never believe what this puppy does when he meets the cutest newborn kitten ever! What Is Video Engagement and Why Is It Important? Want to feel pride and joy in humanity?

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6 Tips for Building a Successful Workplace Giving Strategy

sgEngage

We recommend following the SMART framework, which means setting goals that are… Specific Measurable Attainable Relevant Time-bound Here’s an example of a smart goal that adheres to the above criteria: To collect $5,000 through a combination of corporate matching gifts and volunteer grants by December 31st.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

Overall, you want to be tracking these types of goals because it’ll help you determine the quality of your visitors and measure the effectiveness of your marketing efforts. Hint: Create a goal based on the destination page. The post Easily Measure Conversion Rates by Setting Goals in Google Analytics appeared first on Nonprofit Hub.

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Maximize Monthly Giving with Nonprofit Data Analytics

Pamela Grow

Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Under this framework, your nonprofit would create goals that are specific, measurable, achievable, relevant, and time-bound. Determine your objectives.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. Hint: I typically recommend posting 3-4x per week per channel as a starting point. billion monthly active users. *.

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10 Expert Strategies and 500 Minutes of Free Event Fundraising Consulting

NetWits

Improve Fundraising Performance with Insightful Reporting, Measurement and Analysis. Plus, learn more about what’s new with Blackbaud Friends Asking Friends – Hint: Google Analytice and Mobile Ready Fundraising. This session will explore peer-to-peer fundraising and how to turn constituents into ambassadors for your cause.