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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Video engagement on social media is the measurable action that viewers take after watching. If your video connects powerfully with your supporters they’ll like, comment on and share the video with their friends. Now consider all of the different ways you could tell that story, including narrative voice, structure and imagery.

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Easily Measure Conversion Rates by Setting Goals in Google Analytics

NonProfit Hub

For nonprofit marketers in particular, tracking conversion metrics on supporter behavior is what you should probably be focused on — versus just viewing vanity metrics of how many people have visited your website. Setting Goals in Google Analytics is an easy way to track these conversion metrics on your supporters. Need some help?

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How to Approach a Nonprofit Job Interview with a For-Profit Attitude (and Résumé)

EveryAction

Hint: it’s not for the money. On top of that, those accustomed to a traditional corporate hierarchy structure and raise-and-review process aren’t always likely to find the same at a nonprofit. Measuring impact has more to do with building awareness in issue areas and the larger public conversation.

Attitude 101
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Cultivating Smart Risk-Taking 

Forum One

Balancing structure with experimentation Looking ahead, we’re designing ways to put the right amount of structure around the process of experimentation. Even though “structure” and “experimentation” may seem at odds, a systemic approach ensures that every team member has a pathway to success.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

The Basics of Google Ad Grants for Nonprofits From spreading awareness for your mission to rekindling relationships with lapsed supporters, the Google Ad Grant is a reliable way to accomplish your digital marketing goals. This will help you deliver content directly to motivated supporters who are searching for causes like yours online.

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Why You Need Diversified Fundraising For Your Small Nonprofit

Get Fully Funded

If you depend on a foundation with whom you have a long-standing relationship, what happens when the grants manager—your primary contact—retires and the Trustees decide to support another cause? Here’s a hint…you have something to fall back on.]. Surround your nonprofit with a large pool of supporters who WANT to see you succeed.

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Academic vs. Corporate LMS – Where the Lines Blur

Gyrus

Occurring at pre-defined increments during a course, culminating in a final exam, to ensure measurability of overall learning. They allow teachers and administration to measure a student’s amount of correctness, and an overall average of cumulative courses. How are they supported? A certification puts you into compliance.

Classes 49