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The Science of Nonprofit Video Engagement: How To Use Emotion to Increase Social Sharing

Nonprofit Tech for Good

Their work has been featured in The New York Times, NPR, CNN and AdWeek and Doug is a guest lecturer at Stanford University on the power of storytelling for nonprofit organizations. Video engagement on social media is the measurable action that viewers take after watching. He and his team work with nonprofits across the U.S.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

The process of creating donor personas is important because it helps you truly understand and connect with your supporters on a personal level. When we develop donor personas, we’re essentially painting detailed portraits of our ideal supporters. This involves looking at demographics, motivations, and preferences.

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10 Mistakes Your Nonprofit Is Making On Social Media

Achieve

Hint: A great time to do this is when you are creating your annual budget and marketing plan. s not only helps you plan ahead, but gives you a baseline to measure success against throughout the year. Hint: I typically recommend posting 3-4x per week per channel as a starting point. billion monthly active users. *. charitywater.

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The Nonprofit Summer Reading List

Connection Cafe

While it might seem a little early to start thinking about 2020 to some (hint: it’s not), it’s the perfect time to benchmark where 2019 has taken you. Gail Perry’s insightful blog post and scorecard will give you a realistic measurement into the organization and productivity of your programs.

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Crafting Sticky, Emotional Stories That Reach Your Audience (Part 2)

Tech Soup

Another Measure of Gun Violence: Men in Wheelchairs by Theresa Vargas. These "super fans" are your champions, or your biggest supporters, and they are the ones who will share your story. Endings can offer a hint of the future. " This is part 2 of a series on storytelling. Image : Bruce Guenter / CC BY.

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The End of the Beginning of Online Giving

Connection Cafe

Hint: Donor behavior is consumer behavior.). But the data clearly shows that donors do not see themselves as online or offline — they’re just supporters who don’t care about the attribution games nonprofits play. The cost to engage new and existing supporters on these channels will continue to increase. of total sales.

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Nonprofit Websites: 5 Ways to Keep Them Fresh

Tech Soup

Without an interactive, up-to-date website, you don't exist to millions of potential supporters. Bring your organization to life by telling stories of the many kinds of people your work touches so that visitors see other people they can relate to who are supporting your efforts. Set Measurable Objectives.