The Fundraising Authority
NOVEMBER 20, 2020
They’re full of statistics, numbers, program details and platitudes. Headlines and sub-headlines. Photo Credit: Caitlin Regan The post Here’s How to Raise More Money with Your Next Fundraising Letter first appeared on The Fundraising Authority. Talk about the donor and you’ll raise more money. #2 The first sentence.
Nonprofit Tech for Good
MARCH 17, 2020
Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. For example: in a lead campaign for a homeless charity, a photo of two empty beds performed much, much better than an emotive photograph of a man living in homelessness. . Let the different headlines test for a week.
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Bloomerang
APRIL 11, 2023
For instance, you might share photos from last year’s successful event or a behind-the-scenes look at your event setup. Ensure your photos are a good mix of candids and posed photos and avoid distracting filters or editing styles. When you book a headliner act or keynote speaker, feature them in a sneak preview of your lineup.
NetWits
JANUARY 3, 2011
Do you know if people are more likely to click through and register if they see a photo of the golf course, or one that connects them to your cause? A golf course photo is tested against a photo that connects visitors back to the need for pediatric cancer research. Does the color of the “Register Now” image matter?
Tech Soup
SEPTEMBER 7, 2017
One of our winners from several years ago, who writes for a home for the elderly, submitted a stellar proposal that combined statistics and a story. She opened with statistics: Elder abuse is prevalent in (name of state). And then she quickly followed this set of statistics with a story: Anna's Story. Our state reports 24.5
Get Fully Funded
DECEMBER 4, 2022
There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Be prepared to cite statistics and offer solutions. Again, cite statistics and offer solutions. Draft your pitch as an email with the subject as the headline you would like to see.
Nonprofit Tech for Good
NOVEMBER 7, 2020
WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. This eye-catching photo invited viewers to click to take a closer look.
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