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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. . Here’s how it works: Facebook finds the first 50 people who convert, and builds a statistical model based on them. And then it will start showing that audience your ads. It needs time to do this.

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How to Promote an Event on Instagram to Boost Attendance

Bloomerang

Successful event marketing starts with knowing how to reach your target audience. For most event coordinators, one of the best places to reach their target audience is Instagram. With over 2 billion active monthly users , you can connect with a broader audience there by sharing engaging posts. Build suspense for the event.

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How to Get Your Nonprofit’s Story in the News

Get Fully Funded

A news story gets your organization in front of a large audience of potential supporters and gives your organization instant credibility. . So, getting your story in the news is still a worthwhile strategy, particularly if your nonprofit is young and needs a bigger audience. Be prepared to cite statistics and offer solutions.

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How to Improve Your Website’s Emotional Appeals: 5 Tips

Pamela Grow

Understand your audience. Note the strategies used in each example that may also appeal to your audience. Multimedia elements like photos, videos, and audio break up long text blocks and allow readers to form a deeper connection with the subjects of your stories. Connect data and statistics to real impact.

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Making Media Connections: Ning Site

Beth's Blog: How Nonprofits Can Use Social Media

For every online social network training we do, we actually present the ning site and demonstrate ways participants can create and customize profiles, syndicate RSS feeds, post blogs, photos and videos and more. Users can import their Flickr photos from their account and promote their profile pages and widgets on Facebook.

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. This eye-catching photo invited viewers to click to take a closer look.

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The Best Social Media Marketing Resources For Nonprofits

Nonprofits Source

Social Media Marketing Statistics. They combine the perfect balance of fun and serious—as their aim is to protect the world’s oceans they can’t be too silly, but need just the right amount to keep their audience interested. The best part about Project Aware is that they connect well with their audience on social media.