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What’s the ROI for Google Ads for Nonprofits?

Get Fully Funded

One of the best nonprofit tools out there is the Google Ad Grant. Particularly for Google Grant program participants, it’s important to know the typical ROI for Google Ads so they know what to expect. To help you make the most of the opportunity, we’ll cover these key questions about Google Ad ROI for nonprofits: What is ROI?

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Where Does Your Nonprofit Stand: 15 Social Media Statistics

TechImpact

58% of marketers involved in social media for over 1 year have seen a rise in search engine rankings. B2C marketers were more likely to use Facebook, YouTube, Pinterest and Instagram, while B2B marketers were more likely to use LinkedIn, Google+ and blogging. This has increased from 86% in 2013.

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11 Mobile Marketing Statistics You Wont Believe

TechImpact

Don’t be left behind when your contemporaries are connecting with new donors, volunteers and constituents through mobile and you’re still sending snail mail.Here are 11 statistics that will make you a believer in mobile marketing and its potential for the nonprofit sector. 70% of all online searches result in an action with one month.

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11 Reasons To Fundraise In September, According To Google

TechImpact

Google analyzed donation-related searches, finding and increase of 30% from August 2012 to September 2012, according to a study conducted by Google and Millward Brown Digital. The post 11 Reasons To Fundraise In September, According To Google appeared first on Tech Impact Blog. Image courtesy of Guide Creative.

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5 Google Analytics Stats To Track Fundraising Success

TechImpact

Have a good tip for tracking your fundraisers success in Google Analytics? Landing pages are the first page a visitor to your website lands on when redirected from an organic search, or from some other link. Perhaps you are getting a lot of traffic from Google, but those traffic sources are not leading to donations.

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Supercharge Your Intern Program: 18 Proven Assignment Ideas Across Marketing, Data, & More

Whole Whale

Website content SEO clean-up Have interns use Google Analytics to identify frequently visited pages that have been ignored. Have interns update content with new statistics, research, and internal cross links. Again, have interns learn about how to write in the right style for search before getting started.

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Key Digital Marketing Statistics for Nonprofits: An Infographic

Twenti - Digital Marketing For Nonprofits

These key statistics will help you decide what path to take, all in a simple infographic form. If you’re new to marketing your nonprofit online, these statistics will be great for thinking about what channels you want to experiment with and how they compare to print marketing techniques, too. . by Zoe Allen. How can Twenti help?