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Understanding Search Engine Optimization

Byte Technology

Does your business currently appear at the top, on the first page of a Google search result? In online marketing, we refer to this placement as the very valuable Search Engine Results Page or SERP. On Google alone, people make over twenty-two million searches every day. Google, Bing, Yahoo!

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22 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. That said, there are some resources and tools that I continually refer to and use again and again, and others that I am still experimenting with that may (or may not) become integral to my communications routine.

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33 Fun, Useful, and Totally Random Resources for Nonprofits

Nonprofit Tech for Good

The number of low-cost or free, web-based resources and tools available to nonprofits today is astounding. A social search tool that allows you to easily track mentions of your nonprofit on social networking sites, blogs, and websites. Be to search for your nonprofit to know how and where your brand is buzzing in the blogosphere!

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Your CRM, or customer relationship management system, stores and organizes information about your existing customers. Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., Create training resources.

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Unlocking the Power of APIs: The SKY is the Limit!

sgEngage

You just signed a multi-year contract for a new student information and learning management system (SIS/LMS) that does everything you want it to do. I went to school for music education and, up until this point, had a long-winding road learning how to write code in Google Apps Script. Magic, I tell you! authorization screen!

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Reach Full Funding Potential: 6 Donor Acquisition Strategies

Allegiance Group

Donor acquisition refers to how many new donors your nonprofit can attract within a given timeframe. Potential donors use your organization’s website as a resource to learn who you are, what you do, and how to get involved. Capture new visitor information by employing lead capture forms (e.g., Prioritize SEO.

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Understanding the Importance of XML Sitemaps for Website SEO

Byte Technology

In layman’s terms it’s an XML (Extensible Markup Language) file designed to store and transport data that lists the URLs (Universal Resource Locators) for a particular site and allows webmasters to include additional information about each URL, such as when it was last updated, how often in changes and its relationship to other URLs within the site.

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