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Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements

The Modern Nonprofit

Estimated Reading Time: 3 minutes Emailing Like a Pro: Navigating Gmail and Yahoo’s New Sender Requirements Imagine this: You’ve crafted the perfect email for your nonprofit’s big campaign, hit ‘send,’ and then… silence. Turns out, our friends at Gmail and Yahoo have switched up the game.

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Ensuring Email Deliverability—Updates to Gmail + Yahoo

Media Cause

On February 1, 2024, Google and Yahoo will roll out new requirements, which include bulk senders authenticating their emails, making unsubscribing easy, and staying under a spam rate threshold. Low User-Reported Spam: Senders must stay under a 0.3% spam rate threshold or risk being marked as spam.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Starting in February 2024, Google will be implementing new rules aimed at curbing the misuse of Gmail for mass promotions. These updates may raise concerns, especially regarding the spam rate threshold.

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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

These policy changes will impact what email Google and Yahoo will accept and deliver to their users’ inboxes, in an effort to decrease spam and spoofing. As of now (but this may change), Google is not counting emails sent to Google Workspace accounts in this number – just personal Gmail accounts. Make it easy to unsubscribe.

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Attention Nonprofit Emailers: Big Changes Coming to Google and Yahoo!

Pamela Grow

It’s estimated that Gmail and Yahoo represent 32.2% Within my clients’ email lists, I typically find that Gmail and Yahoo users represent at least 50% of all emails on a list. Keep Spam Rates Under 0.3%: Don’t be the annoying spammer in people’s inboxes. High spam rates are like waving a red flag at Google and Yahoo.

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Ready to Declutter Your Digital Life?

The MatrixFiles

I have unlimited storage in Gmail, which is a good thing and a bad thing. I hesitate to press Spam on most of the messages I receive because most are legit businesses and many are newsletters I subscribed to a while back. Many of us resolve to tidy up our closets and garages. Here’s what I ended up doing: Cleared my Email.

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Missing the Mark: Why Legitimate Emails Head Right for the Spam Folder

Byte Technology

Upon further examination the recipient discovers it got automatically dropped into their spam folder. Another type of automatic email sifting is called Bayesian Filtering, which utilizes statistical analysis to “learn” what spam looks like. To begin, follow some simple steps.

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