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Use Social Media to Spark Your Fundraising As Gmail Rolls Out New Email Deliverability Guidelines

NonProfit PRO

As Gmail introduces changes to its deliverability guidelines, nonprofit professionals must understand the implications for fundraising.

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Important Updates to Google’s Gmail That Nonprofits Need to be Aware Of

Pamela Grow

Just this month, Google made crucial changes to Gmail in an effort to combat spam and improve user experience. Starting in February 2024, Google will be implementing new rules aimed at curbing the misuse of Gmail for mass promotions. If your nonprofit engages in email fundraising, these are changes you’ll need to be aware of.

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Google and Yahoo’s 2024 Email Policy Updates: What You Need to Know

The MatrixFiles

As of now (but this may change), Google is not counting emails sent to Google Workspace accounts in this number – just personal Gmail accounts. Here’s a high level overview of what these records do: DKIM & SPF records verify whether mail is legitimate. DMARC suggests what to do with mail that isn’t legitimate.

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What actually happened: Apple Mail Privacy Protection

M+R

About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. Apple Mail Privacy Protection works by pre-loading email content — including open tracking pixels. This affects anyone who uses the Apple Mail app to read emails on their iPhone, iPad, or Mac desktop. Read time: 8 minutes.

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[DATA] 11 Must-Know Stats About How Nonprofits Use Email for Digital Marketing and Fundraising

Nonprofit Tech for Good

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. Increasingly, emails are being filtered to the Promotions Tab in Gmail or to spam folders in Outlook.

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SOLVED: Looker Studio cannot connect to your [dataset]

Whole Whale

If reports are being mailed out on a schedule, consider staggering by the hour Connect GA4 to BigQuerry which may require a developer and a small monthly budget to host data and a reconfiguration of Looker ( [GA4] Set up BigQuery Export – Analytics Help ). Connect Looker to Gmail to Slack via Zapier. Elaborate but free solution….

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Tools I use: basic workflow

Zen and the Art of Nonprofit Technology

I’ve used a variety of email clients of one sort or another over time, and I have recently just decided to ditch them, and use gmail exclusively. I use Canned Responses to provide HTML signatures when needed, and also forward all of my mail to gmail, then send out mail as other identities.

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