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Building Donor Relationships With Direct Mail In A Digital World

Kindful

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. Unfortunately, direct mail seems to have fallen out of favor with nonprofit communicators. And yes, that includes direct mail!

Mail 52
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Text donor love to boost your end-of-year giving

EveryAction

It is the 21st-century version of a phone call. Yes, it is possible to do text-to-give campaigns, but I’m not talking about that: I’m talking about donor stewardship. Two weeks later, you get their end-of-year appeal in the mail. This represented a 67% increase in giving! It’s clear: texting is now the status quo.

Donor 216
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The Use of AI in Fundraising: Maximizing Donations with Data-Driven Asks

Nonprofit Tech for Good

These include direct mail, phone calls and messages, and in-person solicitations. It will also help them build better relationships with major donors and their broader donor base. They are based on individual preferences and giving history. It leads to stronger relationships and more willingness to contribute.

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Donor Stewardship: Expert Tips to Build Strong Relationships

Bloomerang

The foundation of an effective fundraising strategy is built on the relationships your team forms with the people who power your mission. Every member of your nonprofit team already knows how to build strong relationships with friends, co-workers, family members, significant others, and more. What is donor stewardship?

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Turn your season of giving into a season of gratitude 

Candid

I’ve seen first-hand how building in simple and inexpensive donor loyalty strategies makes a huge difference in year-end giving success and your nonprofits’ long-term sustainability. So, don’t wait for the year-end season of giving to be over to start prioritizing appreciation for donors’ gifts and inspiring their continued support.

Giving 112
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9 Ways To Thank Your Volunteers This Giving Season

Kindful

You can even share their stories in your annual report or direct mail communications. . Sending each volunteer a certificate with their name on it gives them something they can display and be proud of. Sending them a gift like this gives them a visual reminder that you appreciate them, which goes a long way in making them feel valued.

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How to Do Year-End Fundraising the Right Way (Part II)

The Fundraising Authority

The first part described why donors give during the year-end giving season. So… what do you need to know to supercharge year-end giving at your non-profit? So… what do you need to know to supercharge year-end giving at your non-profit? communicate) through direct mail. Stick with adding beds.