Let it Go: When to Move on from a Major Gift Prospect
sgEngage
MARCH 12, 2024
Seven contact attempts over six months, via at least two contact methods. There are three major exits you can take on the “Highway of Major Gift Giving.” Exit 1: Disqualification Road, Where Prospect Churn Lives The goal of qualification is to turn your big pool of suspects into a curated list of major gift prospects.
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