Hold the Phone! If You’re Not Mobile, You’re Missing Out
AUGUST 26, 2015
But more than likely you’re a smart phone user. And, according to a Pew Internet study, 7 percent of Americans own a smartphone but have neither traditional broadband service at home, nor easily available alternatives for going online other than their cell phone. If a visit to your donation page doesn’t result in a gift, it’s an indicator that a potential donor intended on giving but changed their mind. Focus on content marketing and social interaction.