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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

With the rise of mailing costs coupled with worldwide fundraising competition for every cent, your nonprofit organization can’t afford to guess when it comes to your fundraising program’s direct mail expenses. When you allow data to guide your direct mail strategy, your organization can save time and money. Direct mail?

Mail 78
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Why omni-channel fundraising works at year-end

EveryAction

If you think about the ways brands and organizations interact with you leading up to the holidays, you’ll notice how those communications are cohesive and accurate in real time—but they’re not coming to you in just one channel or avenue.

Channel 224
professionals

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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

Gift 99
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Text donor love to boost your end-of-year giving

EveryAction

Is there something you can do now to influence their end of year gift? M+R’s Benchmarks report found that 54 percent of nonprofit web traffic in 2021 came from mobile devices—meaning that on a very basic level, donors are interested in interacting with nonprofits using their smartphones. It is the 21st-century version of a phone call.

Donor 216
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How to Work Smarter, Not Harder with Fundraising Automation

Qgiv

Besides freeing up time for your nonprofit, fundraising automation can also decrease the amount of time between donor interactions. The more your nonprofit has meaningful interactions with your donors, the more likely they are to give again. The best part?

Work 122
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Nonprofit Donor Engagement Strategies: Breaking Through the Noise

Neon CRM

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Thank: Always send a “thank you” message to every donor, no matter the size of their gift. You’ll want to stay professional as you interact with your donors, of course.

Donor 98
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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

Your nonprofit CRM is much more than a storage space for addresses and phone numbers. Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? It just might be!

Data 94