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Mastering Major Gifts: The Ultimate Guide to Raise More

Bloomerang

To secure the support of these crucial donors, your nonprofit needs to build a robust major gifts fundraising strategy. Because major gifts are so large, it requires time and dedication to cultivate and acquire more of these donations. Why are major gifts so important for nonprofits? What is a major gift? billion in 2022.

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Why omni-channel fundraising works at year-end

EveryAction

If you think about the ways brands and organizations interact with you leading up to the holidays, you’ll notice how those communications are cohesive and accurate in real time—but they’re not coming to you in just one channel or avenue.

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Text donor love to boost your end-of-year giving

EveryAction

Is there something you can do now to influence their end of year gift? TechJury has reported that SMS open rates average 98%. It is the 21st-century version of a phone call. They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.).

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How to Use Data to Reduce Your Direct Mail Marketing Costs

sgEngage

Direct mail makes for better retention rates. The open rate is roughly 18% for emails. Response rates are 5X higher. Email response rates hover around 1%; the direct mail response rate is 5-9%. Most organizations maintain valid home addresses, while email addresses and phone numbers may be less trustworthy.

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How to Work Smarter, Not Harder with Fundraising Automation

Qgiv

Besides freeing up time for your nonprofit, fundraising automation can also decrease the amount of time between donor interactions. The more your nonprofit has meaningful interactions with your donors, the more likely they are to give again. The best part?

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3 Best Ways to Use Your Nonprofit’s Valuable CRM Data

Bloomerang

Your nonprofit CRM is much more than a storage space for addresses and phone numbers. This boosts engagement and response rates and helps create authentic relationships. Build Supporter Journeys A supporter journey is the series of interactions a supporter has with your organization. It just might be!

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10 Simple Fundraising Tips Guaranteed to Improve Effectiveness

sgEngage

Even though we’re not all gifted storytellers, artificial intelligence can make us look like we are. That face-to-face interaction also affords the opportunity to make the ask or nudge those whom you’ve already asked. Stewarding your relationship is easier with in-person interactions. Lean on AI to craft a better story.