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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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How to Design a Fundraising Landing Page that Makes Giving Easy and Inspires People to Give

Get Fully Funded

It’s one of the most overlooked places to seal the deal with your donor: the fundraising landing page. . Your fundraising landing page is a perfect opportunity to make a strong connection with your donor. But as important as fundraising landing pages are, they are often dull and transactional. Blah, blah, blah.”.

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How to Convert Your Nonprofit Website Visitor into a Donor

Get Fully Funded

Because the site convinced me that the organization was working to solve an urgent problem and that my gift would make a meaningful difference. I have been inspired by a nonprofit that tackles a small aspect of a huge problem like providing pet food so people going through hard times can keep their pets.

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Does My Nonprofit Need a New Website?

Allegiance Group

Specific Problem Solving: The main issue your nonprofit is trying to address may be very focused, such as improving fundraising or boosting membership conversion rates. In these cases, you might have limited funds allocated specifically to tackle this problem, which may not cover the expense of an entire website redesign.

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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop , and in all of our Basics & More classes, I outline the necessary elements for a strong fundraising program powered by donor communications. Here’s why: Donor retention continues to be the biggest problem in nonprofit fundraising.

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How You Can Help with Disaster Relief

NonProfit Hub

Another way to help disaster victims is to join the fundraising effort. One of the biggest problems that occurs after disasters is an influx of untrained volunteers. It’s easy nowadays to think a disaster is over once it leaves the breaking news coverage and newspaper headlines. Raise money. Keep helping.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy.

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