TechImpact

DECEMBER 16, 2013

Your keywords should be evenly distributed between your content and your headlines to make the biggest impact online. Google and other major search engines “crawl” through websites in order to determine what they are, and what they’re offering. Industry News Tech CRM fundraising SEO supporters website' Keywords are important.

Online 268

Online Strategy Headline Search 268

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. This year’s big headlines are: . While the overall mix favored fundraising ads, there were stark differences in strategy and results for nonprofits of different sizes. . Read time: 2 minutes.

Benchmark 76

Benchmark Hunger Headline FAQ 76

Whole Whale

APRIL 25, 2022

The rapidly growing crypto phenomenon is emerging not just as an opportunity for growth in the for-profit sector, but as a fundraising tool for nonprofits. Cryptocurrency may seem like a daunting frontier for nonprofits, but there is a huge overlap between the future of fundraising and the potential of cryptocurrency fundraising.

Donation 59

Donation Tips Widget Headline 59

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

Ideas 111

Ideas Donation Online Strategy 111

The Science Behind Engaging your Supporters

SEPTEMBER 14, 2018

As End of Year Fundraising quickly approaches we've started to think of what you can do now to ensure a successful fundraising season. As we round the corner to year-end fundraising season, fundraisers, campaigners, and comms folks are busily preparing to tap into this awesome opportunity for fundraising.

Storytelling 46

Storytelling Fundraising Calendar Map 46

Nonprofits Source

JULY 9, 2018

This principle applies similarly to the event management and fundraising spaces. In this article, we’re going to share: Why nonprofits are investing in mobile giving to reach their fundraising goals. Real use cases for how nonprofits are leveraging mobile fundraising platforms. Text-to-give donations.

Mobile 94

Mobile Puerto Rico Goal Fundraising 94

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2006

Reed Stockman from AFP Blog (Associate of Fundraising Professionals) told me that he is using a widget called RSSMIX to combine feeds and republish them on their Master Blog. He points to google analytics as a tool they have started using to track their audience. He notes that this widget is useful because it: a.) drives traffic c.)

Headline 50

Headline Widget RSS Feeds 50

Nonprofit Tech for Good

MAY 18, 2020

By Grant Hensel , CEO of Nonprofit Megaphone – an agency that specializes in Google Grant management for nonprofits. Nonprofit Megaphone is Google Certified and supports over 300 nonprofit clients. What is the Google Grant? Example Use Cases: Google Grant Case Studies. A Real-Life Example.

Google 332

Google Grant Guide Adopt 332

Nonprofit Tech for Good

OCTOBER 31, 2011

These best practices serve as a foundation for upgrading your website to be compatible with the Social Web and are then elaborated upon in the upcoming webinar How Nonprofits Can Successfully Utilize Online Fundraising and e-Newsletters. Use bold for headlines. You can view their website at defenders.org. Repetition is key.

Design 260

Design Websites Practice Widget 260

NetWits

JANUARY 3, 2011

If you are not using Blackbaud NetCommunity, you could use Google Optimizer to perform this analysis. While this example tested photos and a call to action image color, you could also test the headline, content, layout, and “hook.”. Once statistical significance has been achieved, use the “winning” content moving forward.

Rate 134

Rate Content Conversation Test 134

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

Their marketing has tangible results: in 2012 alone they raised $33 million, and over $8 million of that was raised through their online fundraising platform. As each fundraiser shares their campaign with their personal network via word of mouth and online, the number of people who know about charity: water quickly multiplies.

Charity 128

Charity Lesson Marketing Digital 128

sgEngage

AUGUST 23, 2023

The Google Ad Grant program is an incredible opportunity. Like any nonprofit grant , rules come along with the Google Grant. Long story short, driving sufficient traffic and clicks with Google Ads is essential for boosting brand exposure and your advertising efforts’ ROI. Then, research those terms with Google Keyword Planner.

Grant 68

Grant Google Guide Management 68

Care2

FEBRUARY 7, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) It’s $330 a day, every day, period.

Google 31

Google Grant Adwords Social Media 31

Qgiv

MAY 11, 2021

Google Ad Grants for nonprofits can be a great and versatile marketing tool. Google will even give your nonprofit free ad money to help you out, but many nonprofits have yet to take the plunge. Today, we’re going to break down the key things you need to keep in mind when getting started with Google Ad Grants for nonprofits.

Google 52

Google Grant Rate Headline 52

Nonprofits Source

NOVEMBER 3, 2017

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. Search engines like Google, Bing and Yahoo then use complex search algorithms to index and rank content. One nonprofit used online channels to surpass their year-end fundraising goals.

Beginner 91

Beginner Digital Marketing Guide 91

NTEN

MARCH 28, 2011

Check out notes taken by session attendees throughout the conference using Google Docs , too! Session Materials If you attended the conference, visit myNTC for individual session pages, links, notes, and more. If you did not attend the conference, visit the SlideShare event to review presentations.

NTC 99

NTC NTEN Doc Conference 99

Care2

AUGUST 22, 2013

Convene online marketing meetings with key department representatives (Fundraising, Programs, etc) twice each month to plan out upcoming initiatives in the annual online marketing calendar, divide up tasks, and review progress. topic, draft headline, and bulleted ideas to expand on. test different images, ad copy, and targeting.

Online 71

Online Tips Calendar Test 71

Tech Soup

APRIL 1, 2015

Voices are constantly peppering you with how to simplify your donation form, employ stronger calls to action, and use headlines that even a 15-year-old playing a video game wouldn't be able to ignore. Create a team-based fundraising campaign. But what about all the other ways visitors can engage with your nonprofit online?

Build 36

Build Online Donor Newsletter 36

DipJar

MAY 3, 2022

Event microsites are single web pages or a cluster of web pages focused on promoting individual fundraising opportunities. A microsite can be a highly effective way to promote your organization’s fundraising events, but only when you have a dedicated, intentional web design and development strategy to guide the process.

Fundraising 52

Fundraising Audience Websites Design 52

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Headlines should be short.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Get Fully Funded

DECEMBER 4, 2022

There are plenty of ordinary happenings that can grab a headline, such as your nonprofit’s annual student art contest or upcoming 5K. Draft your pitch as an email with the subject as the headline you would like to see. Start with a headline that summarizes your news. For the subject line, write the headline you want to see.

Story 122

Story News Press Local 122

Bloomerang

AUGUST 28, 2021

If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir. If you’re watching the recording, I hope you’re having a good day no matter when and where you are because we are here to talk about end-of-year fundraising. Rachel: Absolutely. .

Video 77

Video Fundraising Guide Test 77

NonProfit Hub

AUGUST 12, 2021

Some visitors may come from a paid ad on Google about in-kind donations. The next example is a landing page linked from a Google search of “donate to save wildlife.” Within the headlines, paragraph text, labels, and buttons on your donation page, are you: Explaining what you do and why this donation matters? Action Item #4.

Donation 92

Donation Question Effective Test 92

Nonprofits Source

FEBRUARY 25, 2017

How to set up Google Search Console. How to set up Google Analytics. Responsibility for online initiatives falls to staff with other activities, like fundraising. It may be tempting to start writing 2,500+ word posts in hopes of snagging first page results in Google. How content marketing influences donor behavior.

Content 40

Content Leadership Marketing Files 40

Have Fun - Do Good

MARCH 4, 2007

When you are creating your press list, be sure to search on Technorati and Google Blog Search to find bloggers who are writing about your organization's issues and send them your press release as well. Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries.

Blogger 41

Blogger Causes Support Nicaragua 41

NonProfit Hub

AUGUST 12, 2021

Some visitors may come from a paid ad on Google about in-kind donations. The next example is a landing page linked from a Google search of “donate to save wildlife.” Within the headlines, paragraph text, labels, and buttons on your donation page, are you: Explaining what you do and why this donation matters? Action Item #4.

Donation 41

Donation Question Effective Test 41

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 5, 2014

When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. 9237 is the average amount raised when groups are working on a team to fundraise. Giving Day Campaigns and Crowd Funding Campaigns Are Than Dollars Raised.

Fund 130

Fund Campaign Practice Giving 130

Connection Cafe

DECEMBER 22, 2013

From #batkid to #GivingTuesday, the Next Generation of American Giving to Content Marketing for Nonprofits , storytelling to social fundraising, retention rates to relationship building, the roundup below covers it all (and everything in between). When writing your fundraising appeals, it’s important to opt for the latter.

Story 54

Story Nonprofit Social Media Content 54

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 7, 2006

For example, the Non-Profit Tech Blog installed custom search feature using the google coop. ChipIn (fundraising widget) - Still in beta. I used it to stream headlines from other places I blog. There are also some creative ways to build community (or create silos) using search on your blog. Downside, not free.

Widget 50

Widget Typepad Badge Aggregator 50

DNL OmniMedia

OCTOBER 22, 2020

Real-time fundraising thermometer. In addition to encouraging donations, North Shore Animal League also enables supporters to raise money on their behalf through an integrated Blackbaud peer-to-peer fundraising tool. By reiterating donors’ value, Interlochen promotes more donations from existing donors as well as new supporters.

Websites 52

Websites Organization Nonprofit Game 52