Whole Whale

SEPTEMBER 8, 2023

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link].

Lesson 59

Lesson Fundraising Digital Test 59

CauseVox

JULY 18, 2023

As a nonprofit professional, you understand the importance of a well-crafted fundraising development plan. Whether you’re creating a new plan or adapting an existing one to address new trends and unprecedented events – a common occurrence in recent years – it’s important to remember that fundraising plans are dynamic.

Develop 76

Develop Fundraising Pledge Track 76

sgEngage

NOVEMBER 14, 2023

Lack of shared storage, inaccessible files, and the desire to avoid changing existing data platforms all worsen these existing data silo challenges. Data integration allows nonprofit healthcare organizations to: Exchange data at a faster rate. Informed fundraising plans. Standardize data formats to ensure consistency.

Integration 78

Integration Data Nonprofit Platform 78

Allegiance Group

FEBRUARY 14, 2023

The Q2 2022 Fundraising Effectiveness Project paints a concerning picture. Additionally, retention rates for first-time donors declined from 25.3% in 2020 , according to nonprofit organizations surveyed by the Association for Fundraising Professionals. Additionally, retention rates for first-time donors declined from 25.3%

Mail 52

Mail Donor Strategy Files 52

Bloomerang

FEBRUARY 1, 2023

Fundraising is more tech-powered than ever before. With so many tools out there to choose from, your opportunities for customizing your organization’s tech stack are virtually limitless, especially when it comes to fundraising apps. but now, you can take all that information on the go with Bloomerang’s mobile fundraising app !

Org 80

Org Raise Tools Help 80

Nonprofits Source

APRIL 19, 2017

I’m going to share 7 insanely easy online fundraising ideas that are making a huge impact for nonprofits. Then I’ll break down how you can apply 6 additional nonprofit fundraising strategies to grow your revenues TODAY. 7 Online Fundraising Ideas (That Actually Work): 1. Had a 55% increased conversion rate.

Ideas 111

Ideas Donation Online Strategy 111

M+R

OCTOBER 24, 2023

Test 1: Feeding America and the Ask String Feeding America asked: Does decreasing the monthly gift ask string impact the monthly gift conversion rate? Let us know if you’ve tested either of these strategies on your file, and if you saw significant results! to determine their impact. That wraps our 60 Tests in 60 Minutes series.

Test 59

Test Donation New York City America 59

Get Fully Funded

AUGUST 4, 2023

Should you print, stuff, and mail your own fundraising letter? When you get more than 200 donors, you may be eligible to mail at nonprofit postage rates as low as 19 cents per piece (as of July 2023). That’s why nonprofits outsource to nonprofit mail experts as their donor file grows. Save both the source and merged files.

Money 98

Money Tips Time Mail 98

Bloomerang

JANUARY 7, 2022

And it can be one of the most powerful data point in a fundraisers toolkit. Unfortunately, these seemingly innocuous signals can go unnoticed by fundraisers, causing them to miss out on opportunities for meaningful interaction. ACH/credit card on file. Donor Engagement Factors. Years given. Cash/check donor. Events attended.

Donor 93

Donor Guide Measure Summary 93

M+R

FEBRUARY 5, 2021

That’s not to discount the value of the small-dollar fundraising program. But from a revenue perspective, sometimes the greatest value of a small-dollar fundraising program is the extent to which it can operate like a pipeline for the mid-level program. Do newly acquired mid-level donors retain at higher rates? MASS EMAIL.

America 105

America Digital Audience Channel 105

Pamela Grow

OCTOBER 30, 2023

Relevant: Confirm that your goal, increasing the number of monthly donors, and how you plan to pursue it align with your organizational goals, fundraising priorities, and mission. When you know how, when, where, and why your donors give, you can develop customized fundraising appeals that address those behaviors. Engagement level.

Analytics 52

Analytics Data Giving Metrics 52

sgEngage

MARCH 18, 2022

Fundraising dipped or was otherwise diverted to organizations with an immediate need, such as those responding to COVID-related missions. . Because of this, Komen’s Facebook fundraising revenue was down 40% at the outset of COVID-19. . Komen sought out ways to connect with new supporters and grow its fundraising base. .

Audience 84

Audience Facebook Challenge Group 84

Nonprofit Tech for Good

FEBRUARY 6, 2022

In fact, most nonprofits require a minimum level of fundraising each year to reach their mission goals. This means they focus on keeping revenue (fundraising) high and expenses (direct and indirect costs) low. The collection of financial and non-financial data to support the new reporting and 990 filing requirements.

Software 312

Software Guide Award Grant 312

Nonprofit Tech for Good

FEBRUARY 7, 2019

Online payment providers were very few and completion rates were barely reaching 50%. Today, we are able to offer four different payment methods online and we’re working with different providers to offer the best success rate possible to our donors (>90%). 40% attend fundraising events. 26% attend marches or protests.

Mexico 196

Mexico Trend Giving Online 196

M+R

JUNE 22, 2023

Showing your most responsive people ads can increase their donation rate even more than reaching them in just one channel – and precise targeting allows you to use your budget where it will have the best results. Ads make the most sense, but you’ll still want to further refine that file.

Los Angeles 101

Los Angeles Audience Google Channel 101

Saleforce Nonprofit

AUGUST 11, 2022

In order to create calm out of chaos, your nonprofit organization needs a fundraising solution to keep growing. A donor management system is like a really big filing cabinet that lives in the cloud and tracks everything about your organization. How Fundraising Intelligence Powers Donor Management Systems. And it’s only Tuesday!

System 104

System Management Donor Track 104

DNL OmniMedia

FEBRUARY 11, 2021

That means that the vast majority of your nonprofit’s fundraising success is dependent on having a successful major gifts program. They’ve been applying science to major gifts fundraising to help nonprofits raise funds more effectively. Overview of Blackbaud Fundraiser Performance Management. Stand-Out Features of Blackbaud FPM.

Blackbaud 52

Blackbaud Guide Management Fundraising 52

The Science Behind Engaging your Supporters

MAY 15, 2019

This year's report addressed issues such as email list growth and churn, the rise of monthly giving, and the impact of social media's peer-to-peer fundraising for nonprofits. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down.

Benchmark 81

Benchmark Digital Report Learning 81

Cloud 4 Good

NOVEMBER 29, 2021

Before partnering with Cloud for Good , however, Rainforest Alliance utilized Blackbaud’s Luminate CRM (LCRM) on two fragmented Salesforce instances, one supporting the fundraising/development arm of the organization, including all sales processes and donation processing. How Salesforce Helps Rainforest Alliance Innovate.

Blackbaud 101

Blackbaud Online Vermont Global 101

Bloomerang

DECEMBER 19, 2023

We’ve grouped these solutions into the following categories: Donor Management Fundraising Project Management Communication Design Forms Marketing Events Website Content Management System As you assess each option, keep in mind that seemingly “free” platforms may still come with costs. Is it worth it to spend the money?

Software 84

Software Free Tools Adobe 84

NetWits

APRIL 12, 2013

, but the key findings presented at the Nonprofit Technology Conference include: Despite double digit decline in website traffic and minimal change in website conversion rates, email files grew 12.45%. Fundraising continues double digit growth as sustainers and repeat donors grew 27% and 20%, respectively. Blackbaud Resources.

Benchmark 116

Benchmark Report Online NTC 116

Qgiv

APRIL 23, 2021

At some point in your professional fundraising career, you’ve probably heard the importance of storytelling when crafting your nonprofit’s donor experience. Studies have shown that adding videos to your landing page can increase conversion rates by 80%! A slow page can lead to decreased conversion rates. That sounds amazing.

Los Angeles 116

Los Angeles Impact Donation Kansas City 116

NetWits

NOVEMBER 4, 2011

Improving the quality of fundraising training and development. I’ll get us started with one – Master the multichannel approach to fundraising. Re-orient toward longer-term measures of fundraising performance. Develop a more integrated approach to fundraising. Tackle high turnover rates in the fundraising profession.

Philanthropy 223

Philanthropy United States Giving Summary 223

sgEngage

NOVEMBER 7, 2023

After many organizations received a fundraising boost during the pandemic, direct response professionals once again seem to be bracing for a decline. Even so, direct-response fundraising remains critically important—both as a source of sustainable annual revenue and as a funnel for the cultivation of higher-level donors. Young or old?

Rate 92

Rate Data Demographics Mail 92

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. And when you do send a fundraising appeal , they’ll be receptive. The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. 85% of all emails are spam. Keep priming the pump. Need proof?

email 121

email Communication Mail Nonprofit 121

Get Fully Funded

MARCH 16, 2021

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter. Seek authorization from the USPS for a nonprofit rate.

Results 98

Results Mail Nonprofit Money 98

Allegiance Group

APRIL 15, 2024

It starts with a detailed analysis of your donor base, including average gift size, retention rates, and cost per acquired donor. Evaluate past fundraising and acquisition campaigns. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

ASU Lodestar Center

APRIL 1, 2022

Charity watchdogs are a type of nonprofit that publicly share information about charities, including reviews and ratings. Then allow them to save one life – then another and another,” Emerson and Church share in Seven Cardinal Rules in Fundraising. So, how can nonprofit leaders effectively communicate impact to stakeholders?

Impact 52

Impact Communication Effective Ratio 52

Bloomerang

JUNE 1, 2022

50% of nonprofits receive the majority of donations from October through December, so it’s critical that you have a plan in place to maximize your fundraising efforts during this time. It’s crucial to understand just how important year-end fundraising is for your organization. to submit tax-deductible gifts.

Guide 107

Guide Giving Nonprofit Metrics 107

Greater Giving

JULY 18, 2023

With the rise of online donor engagement , data collection is a natural part of modern fundraising. Gathering donor data requires a thoughtful approach that ensures the information you collect is helpful to your fundraising and marketing teams. After the process is complete, their team will send the data file back to you.

Data 98

Data Donor History Demographics 98

Bloomerang

SEPTEMBER 4, 2018

According to Roger Craver in his book Retention Fundraising , “The average nonprofit has a 60-70% chance of getting additional gifts from current donors, a 20-40% chance from a lapsed donor and a 2% chance from a prospect.”. A wise friend in fundraising once told me, “Finding new donors is like going fishing. Survey your file.

Donor 52

Donor Tips Retention Files 52

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Monitor Your Charity Ratings and Reviews. It’s true that Web 2.0

Donation 238

Donation Practice Mail Newsletter 238

Double the Donation

OCTOBER 25, 2021

Set nightly/weekly fundraising goals. Integrate your fundraising and matching gift tools. Fundraising advice from phonathon experts. The most successful fundraising campaigns are focused on more than raising a certain dollar amount. Set nightly/weekly fundraising goals. Create a standardized script. Let’s dive in.

Guide 98

Guide Script Tips Gift 98

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. Usable email file size is up 8%. Open rates are flat.

Benchmark 55

Benchmark Metrics Report Online 55

Connection Cafe

JULY 2, 2019

I left private legal practice for nonprofit fundraising to get away from the less relational aspects of the service provider-client relationship. Steep billing rates, adversarial positions, and dense subject matter hindered my ability to be really great at my job, so I turned to more mission-driven work in the nonprofit sector.

Adopt 29

Adopt Service Fundraising Articulate 29

Bloomerang

MARCH 13, 2023

The average nonprofit email open rate is 23%. And when you do send a fundraising appeal , they’ll be receptive. The folks at NextAfter conducted a controlled experiment where they increased the number of emails sent to a client’s file. 85% of all emails are spam. Keep priming the pump. Need proof?

email 73

email Communication Mail Nonprofit 73

sgEngage

SEPTEMBER 8, 2022

Nonprofit organizations need to leverage the full capabilities of modern fundraising and fund accounting software in order to create an environment of sustainable stewardship and meet the expectations of their donors and the communities they serve. Good: Seeing Early Improvements from Technology.

Tech 78

Tech Fund Nonprofit System 78