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Video Marketing on Social Media: Best Practices & Inspiration for Nonprofits

Nonprofit Tech for Good

By Becky Brooks , Director of Communications at Animoto , an online video maker that makes it easy to create marketing videos for social media and beyond. Facebook has, for a couple years now, committed to making their platforms “video first.” Consumers ranked video as their favorite form of content from brands.

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5 Thank You Video Examples to Inspire Your Nonprofit

Classy

Videos continue to be one of the most powerful marketing tools to make an emotional impact on your donors, which makes them an especially effective format through which to thank them. You can create thank you videos for both individuals and groups of donors. Download Now: The Digital Marketing Checklist.

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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

Posting without a mindfulness of the trending topics and conversations can cause organizations to appear insensitive and tone-deaf. However, we were mindful of the best practices that suggest brands and organizations not post about every issue or trending event so to avoid piggybacking via hollow, void content. Watch Video.

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How Nonprofits Can Effectively Promote their Online Shop on Instagram and Facebook

Nonprofit Tech for Good

Sure, many gift-buyers will continue to turn to Amazon, Walmart, and Target, but increasingly c onsumers are being more mindful with purchases. Nonprofits with online shops can tap into these trends on social media to reach mindful shoppers and raise revenue in support of their mission. Tag your products in Stories and Posts.

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Guest Post: Facebook Video Tips from Non-Profit Marketers

Beth's Blog: How Nonprofits Can Use Social Media

Note from Beth: Is Facebook Live or posting videos part of your nonprofit’s strategy for 2018? Using a tool like Animato can make it easy for your nonprofit to create DYI videos, but to be successful you need to develop a strategy and use compelling storytelling. Video is a medium uniquely suited to do just that.”.

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9 Socially-Distant Donor Engagement Ideas for Nonprofits

Nonprofit Tech for Good

That said, the number of businesses fighting for their attention in their inboxes and on their news feeds may have left them feeling a bit fatigued. Keep the momentum going with these creative donor engagement ideas you can apply to your 2021 fundraising strategy: 1) Get personal with gratitude via thank-you videos. Not to worry.

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How Nonprofits Can Use Instagram for Fundraising

Nonprofit Tech for Good

Here are four strategies your nonprofit should keep in mind when using Instagram for fundraising: 1. You’ll also be able to add a special Donation sticker to Stories and Live videos and a “Donate”button to your profile, which will let users go directly from your content to a donation page. Work With Influencers.