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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 221
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Earn More Giving Tuesday Donations with Multi-channel Marketing

Qgiv

What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing? Put together a master marketing calendar.

Channel 52
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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Investing in digital-first fundraising and marketing communications. Mastering relevant content marketing. Track your own data. Here are some of the questions you might ask in order to understand what metrics to track: . How many people are you planning to feed? . Mastering online user experience and messaging.

Analytics 126
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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

Customer personas (like mine above) are not just for marketing professionals, they are also incredibly beneficial for nonprofits seeking to understand who their donors are, why they give, how they like to be communicated with, and what their barriers to giving are. Website analytics: help us track donation page interactions and web traffic.

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The Role of Data Warehouses in Nonprofit Technology Strategies

Cloud 4 Good

These sources may include data from marketing, event attendance, sometimes even legacy data for long term, strategic analytics. A well-managed data warehouse will serve your organization’s data analytics needs and feed your analytics tool of choice with consistent and logical queries across your valuable data assets.

Roles 112
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Thursday Thoughts | Last-minute to-do items before GivingTuesday 2022

EveryAction

If email or mail appeals are a part of your GivingTuesday strategy, segmenting your audience could make a big difference for return on investment (ROI.) Track and analyze your results. GivingTuesday and the nonprofit end-of-year fundraising cycle are quickly approaching! Segment your audience. Get in touch here!

Gift 207
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How to Develop a Successful Nonprofit Fundraising Strategy

Bloomerang

Keep in mind that successfully carrying out a powerful fundraising strategy requires a strong partnership between your organization’s marketing and fundraising staff. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Email marketing software. Offers accountability.

Strategy 106