Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

You set objectives, create and implement strategy, identify key metrics, make changes based on your research, then gather new data, then make more changes, then gather more data, and on and on. Measurement of your processes and results—where you spend your time and money and what you get out of it—helps you make better decisions.

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Nonprofit Tech for Good

AUGUST 9, 2021

For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. These numbers are based on the performance of Nonprofit Tech for Good, and of course, vary depending upon how your nonprofit uses Facebook and Twitter. And while that may sound low, it is double the rate of Facebook Pages. LinkedIn Pages.

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Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Changes: A Complete Guide – by Mari Smith. Also, a few insights about the what the changes mean for Facebook pages. Professional: This content generally includes sharing trade craft, resources, and other items related to professional skill sets. View more presentations from Mari Smith. Sharing Philosophy.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

I launched a Facebook Fan Page for my blog over the summer shortly after Facebook announced vanity urls. Limited time and resources for maintaining and creating content on one hand, and a desire to get started. The secret sauce: Very focused objectives for your Fan Page and a selective strategy. My Fan Page objective is: .

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Amy Sample Ward

OCTOBER 18, 2011

—– Whether your organization has had a presence on Facebook for years or just days—or you’re considering starting now—trying to follow along with all the changes to functionality, options, and analytics is incredibly overwhelming. Note: You can find resources about Facebook on Facebook using its resource center.).

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Candid

MARCH 19, 2024

A nonprofit can earn a Bronze, Silver, Gold, or Platinum Seal for its nonprofit profile on Candid’s GuideStar by sharing information about its mission, programs, financials, leadership, and/or goals and metrics. At the Platinum level, you can also highlight metrics that demonstrate the impact of your programs and initiatives.

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Amy Sample Ward

JUNE 6, 2011

Metrics Template: [link]. Google Analytics for Facebook Pages. DIY Community Engagement Metrics. Drop any questions or things to add to the resource list in the comments here for others to check out! Content Map Template: [link]. Listening Dashboard: [link]. Books & Collections. We Are Media. Social by Social.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Note From Beth: Here’s some quick tips on using Facebook Ads. The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. Ads appear on the right hand side of the Facebook newsfeed. 2.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

Over on my Facebook Page and during recent Leveraging Social Media Peer Group discussions , there have been questions about Edgerank and colleague Devon Smith has been experimenting. This post summarizes some of the key points and resources shared. Edgerank Is To Facebook As Pagerank is to Google.

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Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. It will also provide a break down of what content spiked on Twitter, blogs, and Facebook. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop. Why is Social Media Data Important?

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Nonprofit Tech for Good

APRIL 3, 2022

Be aware of key accomplishments, metrics, testimonials, and milestones. Facebook , Reddit , LinkedIn , and Twitter have great options. Help the organization get authorized for receiving donations on Facebook. Donate your skills (graphic design, strategic planning, human resources). Do this weekly or monthly.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 21, 2011

Let’s dissect an act of sense-making using Facebook Insights. Your Facebook Insights analytics programs is most likely going to give you some “associated metrics.” ” If you look at this out of context, it become trivia. For me, the numbers when back up, so I was glad I took a few days off.

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Skills Facebook Literacy Metrics 108

NTEN

NOVEMBER 8, 2011

This week, as part of Member Appreciation Month, we're talking about technology that supports communications and information, so I thought I'd share some of the metrics we use to track our effectiveness that don't really warrant a complete blog post in-and-of themselves. We'd also love to hear about your favorite metrics.

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Qgiv

APRIL 9, 2024

Some platforms, like Facebook and Instagram, offer donation features, such as donate buttons, that make it easier than ever for your supporters to contribute. Facebook is particularly useful for donation campaigns , because it has built-in donation tools and shareability features. Fundraising.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2011

Here’s a few good resources shared on the wall in the past week. Social Media Initiative Guide: This guide from Spreadfast, a social media management tool vendor, has some great tips and ways to think about Key Performance Indicators, tactics, and metrics. A big shout out to their new Director of Social Media, Jordan Viator.

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Nonprofit Tech for Good

SEPTEMBER 10, 2013

Many small NGOs are also unaware of the services and resources offered to the NGO community by TechSoup Global , SANGONeT , NASSCOM Foundation , Meedan , and FrontlineSMS. 5) Create a Facebook Page. Many small NGOs have not yet created a Facebook Page and doing so should be your first step in launching a presence on social media.

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Media Cause

FEBRUARY 12, 2024

Organic social is considered free, non-paid content created, uploaded, and shared within social platforms such as Facebook, X (formerly Twitter), Instagram, and YouTube. Imagine extending SEO principles to social media platforms like TikTok, Instagram, Facebook, and LinkedIn. Now what exactly does it mean when we talk about social SEO?

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Neon CRM

SEPTEMBER 1, 2023

To make it easier, we’ve organized the components of a nonprofit business plan into three categories based on your responsibilities: Board Support and Guidance Vision and Values Alignment Financial and Resource Planning Executive Summary: A brief overview of the nonprofit’s mission, goals, and strategies.

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NTEN

JUNE 24, 2010

Everybody's on Facebook, so clearly your non-profit should be there, too, right? Probably, but given limited resources it's important to get a better handle on the specific value your organization's investment of time and resources on Facebook is delivering toward your bottom line. It's time to make it accountable.

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Candid

JANUARY 24, 2024

2023 analytics and year-over-year (YOY) change PLATFORM FOLLOWERS (December 2023) YOY % CHANGE 2023 AVERAGE MONTHLY ENGAGEMENT* YOY % CHANGE TOTAL VIDEO VIEWS YOY % CHANGE LinkedIn 42,509 +29% 441 +30% N/A N/A Instagram 7,615 +48% 946 +51% 95,979 +289% Facebook 67,701 +0.6% Facebook is an interesting one for us.

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sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

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Giving Retention Metrics Demographics 119

Bloomerang

AUGUST 22, 2023

Bloomerang Bloomerang is the best all-around nonprofit fundraising resource because you get a donor management platform, online giving tool, marketing platform, and reporting resource, all in one system. View reports such as campaign health metrics, recurring gift volume, and total donations.

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NetWits

JULY 10, 2012

Facebook has it’s roots in education. Once Facebook conquered colleges the now web-giant with more than 900 million active monthly users moved on to support high schools. Naturally, Facebook’s appeal reaches down into the earlier years of education because kids love connecting with friends. Master them first.

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Connection Cafe

MAY 23, 2017

If you’re responsible for your nonprofit’s social media, you probably know about how many Facebook fans you have. But the truth is, resources are limited and nonprofits do not pay to boost the vast majority of their posts. Earned Reach Average (ERA) is the average number of people who see a given post for every Facebook fan you have.

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Bloomerang

AUGUST 16, 2021

Here are some of the questions you might ask in order to understand what metrics to track: . Next, prioritize numbers that are the most meaningful and strategically allocate resources accordingly. You identify key metrics by which you’ll determine if your programs are successful. Let’s say you’re a food bank. Do more testing.

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Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

Facebook is an ever growing force in the internet space and it looks like it will be for a while. Facebook is also a great tool for nonprofits. Facebook also gives others the ability to share their affinity to you with their friends, family and co-workers. Google) of Facebook. Check out the ONE Campaign Facebook page.

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Nonprofits Source

NOVEMBER 27, 2023

Luckily, there are a number of online platforms and resources at your disposal to create engaging marketing campaigns that will grow your customer pool, earn more revenue, and help your business reach new heights. A call-to-action button directs users to their next step by including a hyperlink to the relevant resource.

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Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. That’s likely a result of nonprofits using Twitter much less than Facebook and Instagram. Schedule tweets in advance.

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Qgiv

JANUARY 24, 2024

Your fundraising strategy is the roadmap for your nonprofit, and once you’ve invested the time to develop one, you’ll have an invaluable resource to guide your organization in your fundraising efforts. And you’ll save time and resources by letting the software do most of the heavy lifting. Or is your Facebook page a bit out of date?

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Candid

JANUARY 23, 2024

However, many nonprofits are constrained by limited resources and struggle to prioritize marketing and communications efforts to increase their visibility. Give funders accurate and up-to-date information about your nonprofit Candid profiles inform donor-advised funds and charitable giving platforms like Network for Good and Facebook.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 13, 2009

NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. This webinar will be a resource for non-profits and other organizations for social good.

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Nonprofit Tech for Good

DECEMBER 28, 2010

Facebook: facebook.com/humanesociety. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Organization: The Humane Society of the United States. Name: Carie Lewis.

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Non Profit Quarterly

APRIL 20, 2023

Image Credit: dole777 on unsplash After more than a decade of dominating the social media landscape, Big Tech platforms like Facebook, Instagram, and Twitter are in flux. Meta—the parent company of Facebook and Instagram—has been under fire in the past few years over its lax policies on news content, data privacy, and misinformation.

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Nonprofit Tech for Good

AUGUST 29, 2010

Five Most Common Mistakes Made by Nonprofit Admins on Facebook. Five Essential Apps for Your Nonprofit’s Facebook Page. Six Advanced Facebook Page Strategies for Nonprofits. 10 Social Media Metrics for Nonprofit Organizations. 10 Social Media Metrics for Nonprofit Organizations.

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Top Nonprofits

DECEMBER 31, 2021

Imagine what your organization could accomplish in 2022 if you began each initiative with streamlined donor records, an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. In fact, revenue from Facebook fundraisers alone grew by 14% last year. Your 2022 Fundraising Calendar.

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Connection Cafe

JUNE 22, 2017

I hope these resources fill you with inspiration and gusto to go out and create your own amazing content! 24 Nonprofit Resources for the Smart Fundraiser: Sector Insight: Giving USA : If you didn’t know Giving USA was out I’m going to assume you’ve been on vacation and have avoided all websites and social media. Include a shareable.

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Nonprofit Tech for Good

JANUARY 5, 2019

She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. It’s also the top platform for 18 to 24-year-olds, with 85% of this age group on the platform (compared to just 51% for Facebook). . The site just reached 1.8 Campaign matching. Super Chat for Good.

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