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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. And the only way to know is to test.”

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How to Drive High Donor Retention Rates with Text Messaging

Achieve

However, with the average donor retention rate sitting around 45%, many nonprofits struggle to sustain newly acquired donors’ support. In this guide, we’ll cover four best practices to increase your donor retention rate with text messaging. Establishing a predictable donation pipeline is critical to your nonprofit’s longevity.

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Pop-Ups: How to Make Them Work for Your Nonprofit Website

Nonprofit Tech for Good

In the early, nascent days of the Internet, webmasters treated their users as if they were monoliths – everybody got the exact same pop-up, which ran on every page of the site – annoying users and suppressing conversion rates. Yes, most of your traffic is probably coming from mobile. Attentive (for mobile SMS sign-up).

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. Highlight authentic stories: Share real-life examples of the impact your nonprofit has made. So, for example, good old IMG_1234.jpg This, in turn, impacts click-through rate (CTR).

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Text-to-Give: The Ultimate Guide to Mobile Fundraising

Bloomerang

Mobile communication is becoming a central part of nonprofit fundraising and advocacy. Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number. Plus, text messaging subscriber list size grew by 11%.

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How funders can bolster direct voter engagement  

Candid

In the 2021 New York City municipal elections, low-propensity voters who were engaged by nonprofits providing support and services in their communities and therefore seen as trusted messengers turned out at double the rate of those who were not. GoVoteNYC is a funder collaborative housed at the New York Community Trust.

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7 Fundraising Actions Taken by Successful Nonprofits

Nonprofit Tech for Good

For example, you can use what you know about your donor base to add suggested donation sizes to campaigns. Set up a mobile payment option to boost conversion rates with a seamless experience that reflects your brand. Subscription-based payments have become common across sectors—think Netflix or Spotify, as examples.

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