A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. Bidding on high CPC keywords that aren’t that important to your nonprofit’s mission could eat up your $10 thousand monthly budget. For example, if you spent $50 on a keyword and one person donates to your nonprofit, the cost per conversion is $50.
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