article thumbnail

How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Digital fundraising professionals face a significant new challenge when it comes to fundraising on Facebook. How do you get your appeals in front of your Facebook audience despite the significant decline in organic reach and the resulting reduction in engagement caused by changes to the News Feed algorithm?

Facebook 228
article thumbnail

Four Reasons Why Nonprofits Should Question Facebook’s Integrity, Longevity, and ROI (Return on Investment)

Nonprofit Tech for Good

Some of the opinions I express below I have had for a while and speak to them in my webinars and trainings, but some are so recent that I am still in the stage of “Seriously Facebook? That said, people love Facebook. The vast of majority of nonprofits love Facebook too. on Facebook. Alright… thanks Facebook.

ROI 234
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Use data to make objective decisions based on site traffic, evaluations, sales, professional development activity, focus groups and/or other types of outreach. My YouTube examples don’t quite fit this lofty definition.

YouTube 221
article thumbnail

Survey Says: We're Not Paying Attention to ROI

NTEN

Flickr: bitzi One of findings from our latest annual Nonprofit IT Staffing and Spending Survey stood out to us: Those organizations that evaluated their Return on Investment (ROI) for IT expenditures were much more likely to be leaders— 44 percent, compared to just 17 percent of stragglers. Or does it?

ROI 65
article thumbnail

Return on Engagement for your Community

Amy Sample Ward

When I think of those four focus areas for community, I do NOT think of the number of fans on a Facebook page, the number of people on an email list, or even the ranking of a Google search results page. Is ROI limiting our community impact? ’s focus on community, the idea of ROI doesn’t make sense. Then or now.

Community 179
article thumbnail

[Book Interview] Nonprofit Example of Social Media Excellence: The Humane Society of the United States

Nonprofit Tech for Good

Facebook: facebook.com/humanesociety. We’re using Facebook primarily, Twitter for feedback, dabbling in Foursquare, and starting our LinkedIn presence. We don’t use it like we use Facebook, for advocacy, fundraising, and relationship building. Are you tracking Return on Investment (ROI), and how? Name: Carie Lewis.

article thumbnail

Great reads from around the web on February 23rd

Amy Sample Ward

Social Media Today | ROI: How to Measure Return on Investment in Social Media – A great post from Brian Solis on Social Media Today discussing the ROI of social media. "Over the years, Social Media experts attempted to redefine ROI for a new era of influence.

Web 108