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Deepen the Donor Relationship by Focusing on the Donor Journey

Get Fully Funded

A solid donor relationship is the backbone of successful fundraising. Just like any other relationship in life, your relationships with your donors should be mutually beneficial and enjoyable. That means you should think about what your donor gets out of your relationship. A donor relationship is no different.

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What Do Donors Expect from a Nonprofit? Hints for Improving Your Relationship

Tech Soup

Donors give their hard-earned money to your organization because they believe you are making a difference for a cause they care about. Here are some hints for improving your nonprofit's relationship with your key donors. opinions or ideas; this makes them feel like they are only money-supplying machines.

Hints 57
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Donor Retention: Reasons to Keep Your Supporters Giving Year Round

Greater Giving

We need to consider the quality and intensity of the relationship between donors and our organizations. We need to be thinking more about not just the length of a relationship with a donor, but also the quality and intensity of that relationship. When you ask a donor for money, it’s critical that you follow up with them.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

For instance: Customer Relationship Management systems (CRMs): help us track donor interactions and giving histories. Email marketing analytics: help us track open rate, click-through, and donation conversions. However, you find that those who open and donate through email marketing are aged 40-60, female and live in a suburban area.

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6 Tips for Building a Successful Workplace Giving Strategy

sgEngage

Building a successful workplace giving strategy can provide your organization with a reliable source of funding, deepen supporter relationships, and increase awareness of your cause. Develop corporate relationships beyond workplace giving. Leverage donor employment details to uncover opportunities. Use social media.

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Making Automation Work for You

Forum One

Because, let’s be honest—while the goal of automation is efficiency, it can first take an investment of time, effort, and even money to realize that gain. Hint: If you use a CRM, you’re likely already paying for automation tools! Hint: The platforms know their algorithms better than you! Marketing automation.

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How Data Can Drive Your Fundraising: A Conversation With Keela’s Philip Manzano

Global Giving

Q: How can data help nonprofits raise more money? A: If your goal is to raise more money, you might want to gather data about: Your donors’ giving history, including whether they’ve given once or multiple times—this will allow you to personalize communications. Q: How can data help build stronger relationships with donors?