A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign
Nonprofit Tech for Good
SEPTEMBER 17, 2023
Other Performance Metrics to Review Now that you understand the most important metrics to measure success, there are a few reports you can review with those metrics in mind to make any necessary changes. Search Keywords: Navigate to the left side of the Google ads manager and click “Keywords.” Below Keywords, click “Search terms.”
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