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New Techniques for Donor Profiling and Audience Modeling

NonProfit PRO

We know that more targeted and relevant marketing drives higher response rates and engagement, and to get more targeted and relevant, you need great data. Here are some techniques to help any organization use data to create new models, audiences, and pools of targeted prospects that look just like their best donors.

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The Top 3 Charity Rating & Badge Programs for Nonprofits

Nonprofit Tech for Good

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good Seventy-two percent of individuals say that the presence of a charity rating badge increases their likelihood of giving. If your nonprofit is located outside of the US, then Google “charity ratings [your country name]” to find similar programs.

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9 Socially-Distant Donor Engagement Ideas for Nonprofits

Nonprofit Tech for Good

By Laura Bucher , Storyteller at Donor Perfect – a top-rated donor management system and fundraising platform for nonprofits. But there are two things that are certain: social distancing will continue to be a reality and your donors will continue to believe in your mission. Not to worry.

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Go MICRO And Improve Your Response Rates in New Donor Acquisition

Bloomerang

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Most of the time, people think of acquisition as casting a big net and trying to get as many fish (donors) into it as possible. M = Mail to proven donors.

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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. In the last few years, Microsoft has rebuilt LinkedIn working out many of the kinks and bugs that made it frustrating to use, and has launched a suite of new tools and functionality for LinkedIn Pages , Profiles , and Groups.

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Empower donors with a personalized portal

Bloomerang

Create a donor experience that strengthens supporter relationships. According to the Association of Fundraising Professionals, the average donor retention rate in the U.S. As nonprofits work on strengthening donor relationships to improve retention, there has been an increased focus on the donor experience.

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How Nonprofits Can Grow Their Following on Social Media

Nonprofit Tech for Good

By Heather Mansfield , founder and editor-in-chief of Nonprofit Tech for Good The average growth rate for social media ranges from.64% To grow your nonprofit’s following on social media, you need to make a concerted effort to let your supporters and donors know how to find your nonprofit on social media.