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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work?

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From Lost To Loved: Turning Lapsed Donors Into Devoted Donors

Bloomerang

Your lapsed donors. This timeline offers a clear road map to prevent lapsed donors: What makes donors lapse? The second thing you must know is what defines a lapsed donor. The simple definition of a lapsed donor is someone who hasn’t given in a certain amount of time. Do donors realize they’ve lapsed?

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Mapping the Donor Engagement Cycle: A Visual Guide to Stronger Connections

Neon CRM

Engaging donors is no simple task. Building long-lasting fruitful relationships with your donors requires diligence, hard work, and careful planning. But if you follow the principles of the donor engagement cycle, you can use them as a framework around which to build the rest of your donor stewardship plan.

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How to Bundle Your Nonprofit’s Donor Communications

Bloomerang

In a previous blog post , I wrote about how bundling your donor communications can save your nonprofit time and money. You can bundle your donor communications in two ways: going all in or bundling in batches. We recommend that you bundle a minimum of 3 months of donor communications in one batch. . Create your bundling plan. .

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Lessons from MotivateMonday | Converting Your New #GivingTuesday Donors to Monthly Donors

Pamela Grow

GivingTuesday donors gave an astonishing $808 million online and $2.47 And a fair share of those donors was brand new! Resources: Grab Erica’s Monthly Donor Road Map here. Grab your Monthly Giving Ask template to help frame your direct mail and email asks. billion overall in 2020.

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Database 101: How to Improve Your Nonprofit Donor Database for Fundraising Success

Qgiv

Tricia Marsherall is the Founder & President of Marsherall Partners, LLC, a consulting firm specializing in nonprofit donor database management & operations support and virtual & traditional fundraising events. What type of information is tracked outside of your main donor database? Step 3: Map out the Data.

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Mapping an Engagement Strategy for Successful Year-End Appeals

Connection Cafe

After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet? Include all donors from the past three years. Manageability is key.

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