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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

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Feel the Heat: Great Tools for Mapping Website Interactions

Byte Technology

Well, if you have, then it’s time to check out heat-mapping, programs that help you gain insights into user interactions such as where on your site they click, what specific areas they explore more than others and generally how they use your site for their purposes.

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Mapping the Donor Engagement Cycle: A Visual Guide to Stronger Connections

Neon CRM

As that constituent continues to interact with your organization, you can use that information to refine your newsletter mailing list. Schedule a Neon CRM Demo The post Mapping the Donor Engagement Cycle: A Visual Guide to Stronger Connections appeared first on Neon One. Of course, not all nonprofits have the resources to do this.

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How Nonprofits Can Use Customer Journey Mapping

See3

These opportunities may include your website, e-newsletters, social media channels, live events, direct mail, and mentions your organization through media, family and friends. Historically, customer journeys have mapped someone’s purchase behavior for a product in the marketplace. Map-Making 101.

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How to Bundle Your Nonprofit’s Donor Communications

Bloomerang

Just go with whatever helps you organize all of the donor communications, when you plan to mail them, and how they tie in together. Mail dates for each donor communication. I recommend putting all of this into a master road map or creative brief that everyone has access to. Create your bundling plan. .

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Mapping an Engagement Strategy for Successful Year-End Appeals

Connection Cafe

After organizational buy-in, segmentation, and testing, it’s time to map out your engagement strategy. Framework for Mapping Your Engagement Strategy: Mine the Data — Who has usually given by this time of year but hasn’t yet? Manageability is key.

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Lessons from MotivateMonday | Converting Your New #GivingTuesday Donors to Monthly Donors

Pamela Grow

Resources: Grab Erica’s Monthly Donor Road Map here. Grab your Monthly Giving Ask template to help frame your direct mail and email asks. MotivateMonday December 7, 2020 featuring Pamela Grow and Erica Waasdorp from Pamela Grow on Vimeo. Sign up for Erica’s Enews here.

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