Bloomerang

JUNE 23, 2021

For the last 5 or so years, there has been a trend in new donor acquisition : Response rates continue to drop while average gifts continue to rise. Most of the time, people think of acquisition as casting a big net and trying to get as many fish (donors) into it as possible. M = Mail to proven donors.

Rate 79

Rate Donor Mail Files 79

Bloomerang

JANUARY 7, 2022

A Guide to Donor Retention. What is Donor Retention? If you’re a fundraiser or nonprofit development professional, you’ve likely heard the term “donor retention.” But what is donor retention? Quite simply, donor retention is a measure of how many donors continue to donate to your organization.

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Retention Donor Guide Rate 85

Qgiv

MAY 23, 2022

At Kennari Consulting, we believe strongly that nonprofits should build relationships with donors – you are doing important work in a community they care about, and they are partnering to provide resources to ensure that work can happen. For many nonprofits, there are a lot of barriers to doing that effectively with their donors.

Communication 52

Communication Donor Guide Mail 52

Bloomerang

AUGUST 30, 2021

Giving USA 2021 , produced by Giving USA Foundation and Indiana University Lilly Family School of Philanthropy , reports total giving grew 5.1% Here are a few 2021 key findings from the report to help us retain and upgrade nonprofit donors: . Giving was unevenly directed; donor perceptions of greatest need had an impact.

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Donor Giving Retention Gift 99

Robert Weiner

JANUARY 15, 2015

A few months ago I wrote a post on the topic of whether nonprofits should delete old donor records. Not wanting mail? Is it a criteria which is temporary – “they’ve not given to us ever” doesn’t mean they may not wish they had, and upon decease urge gifts “in their memory” to your organization. Not giving?

Retention 100

Retention Discussion Data Donor 100

Bloomerang

MARCH 27, 2024

Did you know that each year, millions of dollars by women donors may be left unclaimed, due to the lack of understanding around the way that women give ? Right at the fingertips of so many organizations moving the good work forward, and yet there is still not a greater prioritization of engaging women donors.

Philanthropy 84

Philanthropy Strategy Fundraising Indiana 84

Bloomerang

SEPTEMBER 14, 2022

As we wrapped up the webinar we realized there’s an entire universe of fundraisers that could benefit if we shared the data and questions we received, so we’ve pulled it all together for you to share with your team. Year-end Appeal Creative (inclusive of email and direct mail): 96% were writing their own appeals and not using a copywriter.

Question 92

Question Fundraising Org Mail 92

Get Fully Funded

NOVEMBER 11, 2021

On the other hand, new grant opportunities came to light, and if you were good at identifying them, you made your case to individual donors. Now ask yourself, what changes are going to stay attractive for your donors? Not wanting to end all donor communication, you shifted into email and social media, but it was all DIY.

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Training Train Volunteer Effective 105

Everyaction

APRIL 30, 2018

Alumni giving is an important part of a university’s financial program, but it requires a significant amount of time and effort to cultivate alumni into lifelong supporters of their alma mater. In order to be loyal donors, alumni must feel that they are part of a thriving college community. Digital communication that stands out.

University 40

University Practice Tech Mail 40

Everyaction

APRIL 30, 2018

Alumni giving is an important part of a university’s financial program, but it requires a significant amount of time and effort to cultivate alumni into lifelong supporters of their alma mater. In order to be loyal donors, alumni must feel that they are part of a thriving college community. Digital communication that stands out.

University 40

University Practice Tech Mail 40

Bloomerang

MAY 6, 2021

As a fundraiser, I understand all of these matters impact nonprofits, and the trend is leaning—hard—toward privacy and donor data protection. . At the time, Mark Zuckerberg was at Harvard University, and he developed it with his fellow students and friends, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

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Donor Law Data New York 138

sgEngage

DECEMBER 6, 2022

For instance, have you considered including winter solstice celebrations in your holiday gift appeal? The data on year-end giving in general is motivating: More than 36% of donations are made in the last quarter, according to Blackbaud’s Charitable Giving Report , with donors in the United States making $2.7 Zakat: A Muslim Tradition.

Giving 92

Giving United States Celebrate Tips 92

sgEngage

MARCH 8, 2022

Held during the first week of April, Tartan Tuesday invites all members of the Maryville College community to support the programs and causes that are important to them and help the College earn challenge gifts. It all started when we noticed larger universities holding successful giving days back in 2014. As you can imagine, it was!

Giving 67

Giving Phase Gift Channel 67

sgEngage

OCTOBER 17, 2023

Further, with 64% of total giving coming from individual donors in 2022, ensuring you have a well thought out strategy to attract these dollars is critical. Lauren Henderson, IT database administrator, Dexter Southfield This clean-up process is a great opportunity to take stock of who is in your donor base.

Fundraising 100

Fundraising Donor Celebrate Chicago 100

Saleforce Nonprofit

JULY 21, 2021

When a nonprofit’s Salesforce database is current, clean, and complete, data can be used confidently and strategically to drive increased donor acquisition and retention. Cogent messaging and other fundraising interactions can employ that very data to create a personalized and compelling experience for prospects and existing donors alike.

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Integration System Los Angeles Picture 120

Connection Cafe

JULY 18, 2017

Here are 3 major lessons for colleges and universities from this year’s Charitable Giving Report: 1. Giving to Colleges and Universities is Up, But Growing Slowly. The increase in giving to colleges and universities was slightly higher, at 1.5%. Year-End Giving is Essential for University Fundraising. year over year.

University 30

University Report Fundraising United States 30

Get Fully Funded

JANUARY 9, 2022

Include fundraising fees, the subscription costs for your donor management system and other online tools, insurance, postage for appeals … everything! The money you raise should come from a variety of sources including individual donors, foundations, and events. Build your donor base up to 1,000. Finding new donors takes work.

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Structure Question Fundraising Calendar 122

ASU Lodestar Center

JULY 5, 2017

People have been giving to charity through time, money, or in kind gifts for centuries and beyond. Although every donor is different, research has been conducted to determine commonalities among generational giving. Sustainable growth in the nonprofit sector relies on effective donor engagement, stewardship and retention.

Generation 63

Generation Donor Arizona United States 63

Get Fully Funded

SEPTEMBER 27, 2023

According to Double the Donation , younger donors in particular are more likely to donate to a cause if they see their friends and family supporting it. These materials should be easily shareable across multiple channels—email, social media, direct mail, and SMS—so your fundraiser can easily reach as many of their peers as possible.

Results 52

Results Strategy Fundraising Nebraska 52

Top Nonprofits

MARCH 12, 2021

Appealing to younger donors. From anywhere in the world, a donor can tap a button on their smartphone and contribute to your organization. Depending on the program you use for text-to-give, it’s possible all donors will have to do to donate is type a code or keyword into their mobile device to initiate the donation process.

Trend 98

Trend Campaign Fundraising Mobile 98

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Survey existing donors on what compelled them to support you before.

Lesson 59

Lesson Fundraising Digital Test 59

Connection Cafe

FEBRUARY 17, 2016

If your college or university needs to fundraise (and they all do), then it relies on finding a steady stream of new donors. Strong, systematic prospecting is doubly important for major donor fundraising. Strong, systematic prospecting is doubly important for major donor fundraising. Your Core Major Donor Prospect Groups.

University 20

University Donor Education Gift 20

Connection Cafe

OCTOBER 10, 2017

5 Ideas for University Fundraising Campaigns at Year-End. Get your website end-of-year ready: Only 1 in 131 website visitors become a donor–yikes! Not having the message front and center and elevated on your website will cost you donors. Since 21.8% Segment your audience: One-size-fits-all email doesn’t resonate.

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University Campaign Ideas Fundraising 33

Bloomerang

OCTOBER 14, 2022

Dear Charity Clairity, What’s the best strategy for new nonprofits who haven’t started to fundraise and are trying to reach new donors? It’s not reasonable to begin by prospecting among all the people in the universe. We haven’t even begun to get a following. Do you have one? Hope this gives you some places to start!

Place 87

Place Fundraising Articulate Charity 87

Bloomerang

NOVEMBER 16, 2023

Text-to-give (also known as text-to-donate, text-to-pledge, or text fundraising) is a form of mobile fundraising that asks donors to send a keyword to a text fundraising phone number. Around 85% of Americans own a smartphone, making this type of fundraising incredibly effective for reaching donors on a device they use regularly.

Mobile 56

Mobile Guide Giving Fundraising 56

Qgiv

JULY 6, 2022

While the most well-known giving day is Giving Tuesday, more and more organizations are looking to partake in other giving days to engage their community of donors and meet their fundraising goals. Many universities find giving days to be a useful way to raise money for their programs and various funds. What is a giving day?

Hosting 52

Hosting Giving Guide Kentucky 52

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. During those months, healthcare’s online earnings increased from around seven percent to roughly 11 percent of their total online gifts. Non-December Surges.

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Online Fundraising Benchmark Report 221

Qgiv

NOVEMBER 1, 2021

And—according to a report by Nonprofit Source –54% of donors worldwide prefer to donate online with a credit or debit card. I’ve worked in higher education and have heard firsthand some of the questions donors have when trying to navigate a tough donation process. In 2020, it grew by 21%. This process starts on your homepage.

Practice 52

Practice Donation Online Fundraising 52

sgEngage

AUGUST 22, 2023

Using the steps below, you can cut out the inner critic and jump ahead to the good stuff: rallying donors to your cause! Open that blank doc and start by answering questions like: “What impact can our donors make by contributing to our mission this year?” Step One: Create segmented messages to carry through your campaign!

Fundraising 68

Fundraising Generation Education Feeds 68

NonProfit Hub

JUNE 15, 2021

Are your social media ads helping or confusing your donors? This episode focuses on donor attraction in the ever-changing world of social media advertising. . She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media.

Podcast 71

Podcast Causes North America Social Media 71

The Modern Nonprofit

APRIL 6, 2021

In this blog, you’ll learn about: Annual Giving, Donor Retention, Major & Legacy Gifts, Online Fundraising, Boards & Leadership, Content Marketing, Social Engagement , Strategy & Management, and Culture & Values. THE AGITATOR / DONOR VOICE. Abstractions and generalities fail to move donors to action.

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Bookmarking Storytelling Nonprofit Social Media 98

Connection Cafe

APRIL 8, 2019

As stewardship professionals know well, strengthening and preserving relationships with the donors is essential to an institution’s success. In fact, over 50% of higher education institutions are focused on creating more impactful donor stewardship practices in 2019. No longer do you need to reach back out to edit their notes.

Donor 29

Donor Technology Award Education 29

Connection Cafe

APRIL 12, 2011

With the postage increase looming, you may be looking for opportunities to reduce your mail stream without reducing your net income. Many nonprofits use the RFM selection strategy in order to identify whom to mail for a certain appeal. But I digress. in printing and postage costs.

Mail 44

Mail Convio Analysis Method 44

Connection Cafe

OCTOBER 26, 2017

One day can make a difference and New Mexico State University (NMSU) can prove it! Our secret sauce and what we believe made this initiative successful was our ability to offer a matching gift incentive. On Giving Tuesday, every gift to a scholarship anywhere in the NMSU system was matched dollar for dollar.

New Mexico 42

New Mexico Mexico Story Mail 42

Classy

JULY 9, 2021

They typically have four phases of implementation: Planning: includes setting a budget, gathering volunteers, setting your goals, and researching prospective donors. Quiet phase: includes securing major donors to raise 50 to 70% of your fundraising goal. Across age demographics, donors prefer to give online.

Trend 59

Trend Campaign Tips Phase 59

Connection Cafe

FEBRUARY 17, 2021

Higher education giving has traditionally relied on major gifts, annual funds, and direct mail as the primary means of engaging new donors. We see this trend in all donor personas, but none more so than Millennials and Gen Z, which has given rise to the largest trending event in higher education: the giving day.

Giving 49

Giving Tips Online Student 49

Qgiv

SEPTEMBER 15, 2021

She has a master’s degree in Nonprofit Management from the University of Central Florida (UCF) and is currently pursuing her Ph.D. Caitlyn graduated from the University of Central Florida (Go Knights!) She is passionate about fundraising, especially direct mail, and loves helping nonprofits start their giving programs.

Florida 52

Florida Press Colombia Miami 52