Nonprofit Tech for Good

JANUARY 19, 2024

You’ve heard many (many) times that all your nonprofit’s blog and site content should be optimized to drive traffic. Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. You’ve heard this one a million times about social media, too!)

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Action Practice Tips Seattle 253

M+R

MAY 31, 2022

Read time: 8 minutes. About this time last year, we all started talking about Apple’s new Mail Privacy Protection , a.k.a. A year later, it’s time to take a look at what actually happened. So what happened to open rates? Now, however, we’ve got three different open rates to think about. Apple MPP, a.k.a.

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Mail Spam Rate email 107

Bloomerang

FEBRUARY 5, 2024

Personal acknowledgments, impact reporting, and a strong monthly giving program are some of the cornerstones to a high donor retention rate. But there’s one unsung strategy that can elevate your donor retention rates, while expanding mid-level and major giving: multi-year gift agreements. Q3 itself saw a YOY drop of 7.6%.

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Retention Gift Donor Pledge 99

Network for Good

OCTOBER 20, 2020

Is it an appeal for donations? In other words, don’t combine the invitation to join the peer-to-peer campaign with a program announcement and sign off with a donation request to fund a new roof. Once you’ve finalized your email’s topic, it’s time to start an outline. get donations to the Spring campaign”).

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email Donor Spam Rate 98

Connection Cafe

OCTOBER 1, 2019

Starting during the weekend of Black Friday, Cyber Monday and #GivingTuesday in 2016, Gmail introduced a new method for measuring the quality of engagement when it comes to email deliverability from the email sender to determine if an email should be delivered to an inbox, known as the inbox placement rate.

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Rate email Spam gMail 37

NonProfit Hub

JANUARY 28, 2021

Did you know that the average open rate for the nonprofit organization is around 25.17%, much higher than the industry average open rate, which is just 21.33%? That means it’s time to work on your email marketing strategy. . One of the main downsides could be a poor response rate or spamming of your emails. .

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email Marketing Spam Rate 84

Neon CRM

MAY 22, 2023

It requires a strategic approach that encompasses well-thought-out timing, personalization, actionable content, and more. Send In the First 24 Hours Post Donation According to recent email marketing research , the timing with which an email is sent is one of the most essential criteria regarding its likelihood of success.

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Gift Results email Metrics 97

Bloomerang

DECEMBER 21, 2021

Now is the time to figure out how to package your story for your audience. Do they send your emails to spam? . You want to share the right message at the right time. Is there a timely aspect to this story? Look at your email open rates, social media interactions, and other data points. Which medium will you use? .

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Storytelling Help Measure Audience 115

TechImpact

MARCH 19, 2014

Proof reading, avoiding spam triggers, ensuring it’s mobile optimized, creating alluring subject lines are all imperative to the success of the newsletter and what the content inside is promoting. If your palms get sweaty every time your cursor is hovering over the “send” button, keep on reading. Are you reaching out for donations?

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Newsletter Spam Template Nonprofit 247

EveryAction

AUGUST 11, 2016

It’s affected by a lot of factors (and the rules are always changing), but spam and spam-related issues are generally the most common determinants of deliverability successes and failures. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.

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TechImpact

JULY 16, 2014

According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Why are Americans donating more to charitable causes more than ever before despite the severe economic climate of 2013? Donors are often times more than just a donor.

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Donor Effective Fundraising Blackbaud 237

Whole Whale

AUGUST 25, 2021

Small nonprofits saw a 17% decline in donations during April, May, and June 2020 compared to the prior year. The outlook for nonprofits in 2021 and 2022 seeking more donations is optimistic—this is especially true if your nonprofit is flexible and willing to adapt to the online donation ecosystem. Corporate giving totaled $18.45

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Stats Trend Mail Fundraising 96

The Science Behind Engaging your Supporters

OCTOBER 24, 2018

Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. For every percentage of email that goes to spam, nonprofits leave money on the table.

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Fundraising Spam Database Social Media 66

Everyaction

AUGUST 23, 2018

When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate.

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Metrics Spam Fundraising Rate 49

Nonprofit Tech for Good

AUGUST 24, 2020

Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been. For the first time, readers could comment and share their opinions publicly on a piece of online content. 3) “Donate Now” CTA on the Human Rights Watch blog. Blog Design Best Practices.

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Practice Nonprofit Newsletter News 352

Neon CRM

JUNE 8, 2023

Most of these contacts will likely unsubscribe quickly (or mark you as spam!), and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. Add a sign-up option to the donation confirmation page that donors see after their donation is processed.

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email Newsletter Contact Nonprofit 59

sgEngage

FEBRUARY 17, 2023

We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. It’s worth spending some time here, because segmented campaigns get 14% more opens.

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email Communication Effective Fundraising 80

sgEngage

FEBRUARY 18, 2023

We’re not in unprecedented times,” said Shannon McCracken, CEO of The Nonprofit Alliance. To make sure yours don’t get lumped in with the spam, here’s how to use your email communication to forge (or maintain) relationships with your constituents. It’s worth spending some time here, because segmented campaigns get 14% more opens.

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email Communication Effective Fundraising 72

Media Cause

APRIL 22, 2022

Customize when and where your forms show , like on a certain page or after a certain amount of time on your site. . There are countless ways you can segment your audience , including last activity date, last donation date, last email clicked date, issues of interest, organization affiliation, and more. .

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email Practice Marketing Test 52

EveryAction

AUGUST 1, 2016

If they haven’t opened or clicked on any emails during that time, they are considered inactive and could be negatively impacting your email deliverability. In the 2016 Nonprofit Email Deliverability Study , we found that spam complaints cost organizations 7.56% in fundraising revenue in 2015 alone. Let that sink in for a moment….

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Connection Cafe

SEPTEMBER 4, 2012

But as users of any email marketing tool can tell, sometimes constituents will mark your messages as spam anyway. You may have heard the expression "Spam is in the eye of the beholder." In the interests of staying out of the spam folder, here are some tips: Problem 1 - long lag time between paper signature collection and welcome email.

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NetWits

JUNE 30, 2011

Well, I wish more of our constituents did the last time we sent an email appeal! But just don’t do it all the time. That is called spam, and it’s frowned upon. You are sending your appeal at the wrong time. There are two schools of ‘best time to send emails.’ Brilliant, right? Have you grabbed your credit card yet?

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Whole Whale

FEBRUARY 1, 2021

We love SMS because it boasts a 99% open rate, and users are more likely to respond. The FCC is also a lot more strict about SMS spam versus email, so you have to do it the right way (here are 5 ideas to get your organization started with mass texting ). Text-to-give/Text-to-donate/Text-to-pledge tools. donation + $0.30

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Free Open Source Nonprofit Phone 105

Everyaction

MAY 24, 2018

Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down. Nonprofits gain more long term revenue and donors can spread out their giving, often giving more over time. That’s why all EveryAction’s online donation and advocacy forms come mobile optimized.

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Benchmark Digital Trend Report 62

Everyaction

JANUARY 29, 2018

Whether it’s emailing your supporters, re-engaging lapsed donors, or soliciting donations - all nonprofits rely on good emails. Anyone can send emails but the key to having a great email program: high deliverability rate. Did you know an average of 18.21% of emails go straight to spam? One-Time donor upsells.

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email Test Spam Template 50

Tech Soup

OCTOBER 4, 2012

Spam is an annoyance, but it’s also the most common way viruses and spyware are spread, so just protecting your email might not be enough. We’re often asked about spam, virus, and spyware protection, especially by small- and mid-sized organizations. Which Anti-Malware Programs Are Right for Me?

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Resource Tools Spam Disaster 54

Achieve

JUNE 2, 2021

Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. In addition to your supporters’ names, you can also reference their event attendance, previous donations, and other involvement with your organization. This guide will explore the.

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Mail Course Campaign Digital 94

Connection Cafe

NOVEMBER 17, 2017

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. Knowing any of these rates is easy.

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email Rate Test Spam 32

NetWits

AUGUST 15, 2011

Spam email from a stranger. Story that’s repeated endlessly on cable news because a producer thought it would get good ratings. New review in the Times of a restaurant you happen to be going to tonight. Obviously bulk snail mail from a charity you donated to three years ago. A trending topic on Twitter.

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Reddit Celebrate Phone Spam 152

Tech Soup

OCTOBER 15, 2015

TechSoup offers three Informz products: two donations for new and renewing subscriptions and an access to discounted rates product. Informz provides support content with helpful information on how to avoid sending spam, maintaining your reputation, and determining whether your email will bounce. Get Informz Now. Deliverability.

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email Marketing Spam Template 36

3rd Sector Labs

MARCH 1, 2015

When was the last time you cleaned it up? Your response rate falls from 60% to 40% to under 30% over time. Hoarding data is wasting time and costing money. Filling up your database with bad data means you will spend that much more time and effort finding the data you need. Got rid of dupes? Threw the trash out?

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Data Donor Database Mail 100

NetWits

DECEMBER 2, 2010

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. It will also help to prevent people from marking you as Spam. You may start out with rather large segments initially, but you should refine and shrink your segments over time. First, Create a Plan.

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email Marketing Mail Metrics 149

Tech Soup

JANUARY 25, 2012

Many donated and discounted products at TechSoup have services and licenses that are tied to a one-year timeframe. Do I need to request another donation from TechSoup? It can be canceled at any time. Anti-Spam Desktop will continue to run after one year, but spam updates will no longer be provided. Caspio Bridge.

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Product Service Wikispaces License 40

Nonprofit Tech for Good

FEBRUARY 12, 2020

Tens of thousands of nonprofits worldwide come online for the first time every year and a large number of them are launching email campaigns using BCC simply because they are unaware of the alternatives or do not want to spend financial resources on an email marketing service. There are no other CTAs or distractions: 3. emails per month).

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email Practice Marketing Newsletter 363

Bloomerang

SEPTEMBER 12, 2021

And if you’re watching this recording, I hope you’re having a good day, no matter when and where you are because we are here to talk about the four-step plan to get more donations and greater fundraising results. And we’re going to save time at the end for Q&A. If you just had to rate it on a 1 to 10.

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Results Video Donation Fundraising 85

The Science Behind Engaging your Supporters

NOVEMBER 5, 2018

Email deliverability is an important metric for nonprofit fundraisers and digital staff to track, especially in the time leading up to major digital fundraising days, such as Giving Tuesday. Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. With an average of 3.29

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Spam Rate email Campaign 50

Tech Soup

FEBRUARY 6, 2012

On the other hand, you suddenly have several next steps to take, all at the same time, to make sure your growth is sustainable. Human resources software can save you time, reduce paperwork, and help you get rid of paper HR files once and for all. On one hand, you’re able to help more people and expand the reach of your mission.

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Software Audio Nonprofit San Francisco 58