Bloomerang

AUGUST 7, 2023

Especially not in our digitally revolutionized marketplace where outbound (push) marketing no longer rules. And it’s why the way we’re used to categorizing gifts as small, medium, and large (or “new,” “mid-level,” and “major”) may not be the most fruitful strategy. Let’s stop giving gifts, and donors, these outdated labels.

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Gift Donor Time Mail 69

ASU Lodestar Center

AUGUST 11, 2021

The reason that we begin with the question – How can nonprofits strategically implement digital tools to achieve impact? – is because our society has shifted from being a “civil society” and into a “digital civil society,” according to a report from the Stanford Center on Philanthropy and Civil Society. Larger, contextual shifts” (e.g.

Digital 98

Digital Impact Tools Texas 98

Nonprofit Tech for Good

OCTOBER 29, 2022

By Allan Torres , Digital Marketing Specialist at Classy – a social enterprise that creates world-class online fundraising software for nonprofits, modernizing the giving experience to accelerate social impact around the world. Now imagine you can offer donors a similar experience when they come across your site on their phones.

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Giving Paypal Gift Mobile 325

EveryAction

JANUARY 25, 2023

Relationship building is the cornerstone of any good development plan, and it can take a while for a potential donor to be ready to give that first gift, or for a current donor to decide to “level up” their giving. It is not enough to simply send a tax receipt with a form letter when you receive a gift.

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Support Build Linkedin Newsletter 220

.orgSource

APRIL 29, 2024

Generative AI is not a gift that lends itself to neat packaging. David, who is the owner of Strategic Consulting, has a gift for distilling complexity into digestible soundbites. ENIAC, the first digital computer, was launched in 1945. The world has a smart phone in its pocket. How many articles about AI have you read?

Learning 221

Learning Brain Associations Training 221

Nonprofit Tech for Good

SEPTEMBER 23, 2020

The median gift size was $50. Digital wallet payments, such as Apple Pay and Google Pay – 1%. Phone – 2%. A personal phone call asking me to give – 5%. 22) 85% say that NPOs, NGOs, and charities must invest financial resources in digital communications in order to stay relevant. Cash – 3%.

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Statistics Donor United States NGO 363

Neon CRM

OCTOBER 31, 2023

Ask: Send a personalized request for support that acknowledges the donor’s past gifts and shares the impact their donation will make. Thank: Always send a “thank you” message to every donor, no matter the size of their gift. Can you remember the last time you got a phone call that wasn’t spam? Host an “Ask Me Anything” session.

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Donor Strategy Nonprofit Phone 98

EveryAction

OCTOBER 26, 2022

Is there something you can do now to influence their end of year gift? It is the 21st-century version of a phone call. They tell you how your gift made a difference. Maybe they mention how your gift helped a person or solved a problem and include a photo (or emoji.). Think you’ll make a gift?

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Donor Giving Gift Photo 216

DNL OmniMedia

NOVEMBER 12, 2020

As a nonprofit fundraising professional, you know that raising major gifts is one of the most strategic efforts your organization will complete. Major gifts are not only a highly-strategic effort, but also a high-stakes one— for many nonprofits, over 80% of their total fundraising dollars come from major contributions alone.

Metrics 52

Metrics Gift Track Tech 52

Bloomerang

OCTOBER 11, 2023

Donors just tap their RFID-enabled credit card, Apple Pay, or Google Pay digital wallet onto a mobile device running the Bloomerang Mobile App. when offered digital wallet options, including contactless payments like Tap to Pay. 20% of donors will reconsider their gift if their preferred payment method is unavailable.

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Method Mobile United States Digital 100

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. Digital engagement is now the norm for political and nonprofit communications. Monthly giving has continued its rapid growth, as revenue from recurring monthly gifts increased by a staggering 17%.

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Benchmark Digital Report Learning 81

Kindful

FEBRUARY 25, 2021

There was a time not too long ago when digital channels like email, social media, and text messaging were seen as complementary to direct mail: the cornerstone of any robust donor communications strategy. This isn’t to say that the pendulum should swing all the way back, eschewing digital channels for an analog-only approach.

Mail 52

Mail Relationship Digital Donor 52

Kindful

NOVEMBER 19, 2021

Surprise them with a gift. . Sending them a gift like this gives them a visual reminder that you appreciate them, which goes a long way in making them feel valued. Tip : This gift doesn’t need to be expensive. Pick up the phone and call them. Check with your legal or financial advisors before you send a gift.

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Volunteer Giving Gift Phone 125

Nonprofit Tech for Good

JANUARY 13, 2020

By Christy Noel , Vice President of Digital Marketing Services at MobileCause – a company that pioneered text-to-donate and also offers an extensive suite of online, mobile and event fundraising solutions. Make sure your website is mobile optimized for donors using their cell phones. You did it: your donation appeal was a success.

Action 336

Action Donation Mobile Social Media 336

Pamela Grow

AUGUST 2, 2023

And even digital fundraising powerhouse NextAfter has conducted studies that reveal that multichannel has 212% more revenue than offline only. Direct mail and digital work side by side to ensure your best campaign. Organize board members for a phone thank-a-thon. Where do you begin? Your donor newsletter. Your Gratitude Report.

Free 88

Free Fundraising Mail Nonprofit 88

Qgiv

APRIL 26, 2022

Digital Wallets. The first of our nonprofit trends is the rise of digital wallets. Digital wallets are poised to change fundraising in a pretty drastic way. As digital wallets have become more commonplace, the number of donors making gifts via check has decreased. New to fundraising? Text fundraising.

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Trend Camtasia Nonprofit Video 96

Bloomerang

SEPTEMBER 20, 2023

Tell your potential donors how their gift can make a difference. Write a short statement explaining what your donor’s gift can help your organization accomplish. For example, if your donor chooses to hear about volunteer opportunities, you can add a conditional logic field to ask for their phone number or other details.

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Effective Donation Practice Build 80

Bloomerang

OCTOBER 30, 2023

Thanking donors well is an essential aspect of fundraising that is often done just once—when the donor makes a gift, or, worse, it’s overlooked entirely. Send a series of automated email thank yous—starting with the one sent immediately after a donor makes a gift online—expressing thanks and encouraging engagement. “

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Feeds San Antonio Donor America 81

Qgiv

APRIL 27, 2023

Apple Pay Giving via Venmo Add impact images Promote matching gifts Encourage recurring giving 1. Apple Pay The first of our nonprofit trends has to do with digital wallets. Why is paying with a digital wallet like Apple Pay a nonprofit mini trend? 1 or 2:1, which means even more value for the donor’s original gift.

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Trend Gift Nonprofit Images 52

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes.

Benchmark 62

Benchmark Digital Trend Report 62

Double the Donation

OCTOBER 25, 2021

One thing that phonathons have historically struggled with has been identifying donors who may be eligible for a matching gift from their employer?—and So how do you optimize matching gifts in your phonathons? Train callers on matching gifts. Include matching gifts in call scripts. Gift confirmation: Success!

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Guide Script Tips Gift 98

Bloomerang

MARCH 22, 2024

Especially if it involves legal, financial, or digital savvy. Develop user-friendly donation landing pages and gift processing. Develop an email and/or phone number acquisition program. Develop gift acceptance policies and procedures. Develop or switch to a new donor database , CRM, email provider, or website.

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Consultant Develop Teach Problem 99

Nonprofits Source

SEPTEMBER 1, 2017

In this weekly nonprofit marketing link roundup , we’re taking a look at articles that are all about digital fundraising strategies. The truth is that marketing, whether digital or traditional, is all about putting yourself out there. Content marketing is at the heart of many digital fundraising strategies.

Digital 68

Digital Marketing Strategy Adwords 68

Get Fully Funded

FEBRUARY 25, 2024

Acknowledge the donor for their gift. Your gift of three sets of quilted dog crate pads is very much appreciated and helps free up funds that can be used for emergencies or veterinary bills for those greyhounds that need extra care. You are changing each one of their lives with your gift, and we are so grateful for your support.”

Donor 105

Donor Create Language Gift 105

sgEngage

AUGUST 1, 2023

Even with double-digit, year-over-year increases, online donations have not cleared 15% and even have dropped for some institutions. Most organizations maintain valid home addresses, while email addresses and phone numbers may be less trustworthy. Ask for phone numbers and email addresses in face-to-face interactions.

Mail 79

Mail Data Marketing Files 79

Bloomerang

MAY 15, 2023

Your nonprofit CRM is much more than a storage space for addresses and phone numbers. Are you using one master email list that includes your monthly donors, volunteers, everyone who’s ever made a gift at any level, people who attended your annual event once, and people who signed up to get your emails on your website? It just might be!

Data 90

Data Gift Relationship Interaction 90

Bloomerang

NOVEMBER 28, 2023

Credit card payments are donors’ preferred giving methods— 63% of donors prefer to give online with a credit or debit card , followed by direct mail (16%), PayPal (10%), wire transfer (5%), cash (4%), digital wallet (1%), and text-to-give (1%). PayPal Best for: Nonprofits looking for a payment processor that prioritizes digital conversions.

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Process Paypal Method Nonprofit 81

sgEngage

AUGUST 18, 2021

Recently, several fundraising experts of the North American food bank sector and I (Mike Johnston, Digital Fundraiser and Founder of hjc new media ) took part in Blackbaud and hjc’s annual Food Bank Summit. Organizations across the board had a drastic increase in first-time gift givers in 2020.

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Fundraising Hunger North America Gift 98

Classy

JULY 7, 2021

Nonprofits are embracing modern payment methods like digital wallets and Automated Clearing House (ACH) transactions. Here’s what you’ll take away: ROI proof points for digital wallets and ACH in the donation process. Nonprofits can use both digital wallets and ACH on their donation pages to accept one-time and recurring donations. .

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Process Donation Giving Digital 78

Achieve

MAY 11, 2023

Give gifts. While many employees appreciate a verbalized, in-person thank-you, you can also say thank you through: Phone calls. If you’re unable to thank your employee in person, do it over a phone call for a personal touch. Give gifts. For example, you could gift them a second monitor or a wireless mouse.

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Ideas Method Gift Nonprofit 52

Pamela Grow

NOVEMBER 13, 2023

In this guide, we’ll explore four ways to streamline online giving: Optimize Your Donation Page Invest in Fundraising Software Host a Text-to-Give Fundraiser Follow Up After a Gift By simplifying online giving, your nonprofit can tap into benefits such as an expanded donor base and the security of recurring donations. Let’s get started!

Donor 52

Donor Giving Online Gift 52

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. Show how gifts further the outcomes step-by-step. What motivates instant digital engagement and gifts?

Lesson 59

Lesson Fundraising Digital Test 59

Nonprofit Tech for Good

APRIL 23, 2023

While we might call our phones ‘phones,’ there are Apple, Android, and Google devices. The second prize is a $200 gift card to the best place for pho in town, Pho-Nomenal. AI Chatbots—the Basic Tools You’ve heard of ChatGPT , but what about Google’s Bard or Microsoft’s new Bing (to name a few)?

Content 352

Content Calendar Language Social Media 352

ASU Lodestar Center

JUNE 1, 2022

The International Society for Third Sector Research published a recent paper that summarizes why nonprofit leaders must use technology to connect with stakeholders in the emerging digital, civil society. In digital communication, an individual can reach a much broader audience. In-house AI expertise. McKinsey’s data supports this idea.

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Fundraising Analytics Analysis Nonprofit 98

Nonprofit Tech for Good

APRIL 3, 2022

Make a “ stretch gift ” that is very generous and is outside your normal giving pattern. Be familiar with every fundraising program, event, campaign, and activity so you can tell others (sustainers, major gifts, events, direct mail, giving circles, etc.). It doesn’t have to be a gift. Then help implement these tools.

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Fundraising Mail Law Donation 344

Nonprofit Tech for Good

DECEMBER 13, 2018

She also writes about digital marketing with helpful and actionable advice on Wired Impact’s nonprofit marketing blog and for their online guides. 2) It doesn’t display well on phones or tablets. If your site doesn’t have a responsive design (meaning it displays well on computers, phones, and tablets), it’s time for an upgrade.

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Websites Nonprofit Guidelines Phone 246

Get Fully Funded

SEPTEMBER 27, 2023

For example, if you’re 24 hours away from an event or the end of a campaign, provide an incentive to the fundraiser who raises the most money in that period of time, like branded merchandise or a gift card to their favorite coffee shop. A matching gift acts as a form of social proof to instantly multiply impact.

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Results Strategy Fundraising Nebraska 52