What actually happened: Apple Mail Privacy Protection
M+R
MAY 31, 2022
Reminder, email opens are tracked by tiny image pixels embedded in email content. When a user downloads that image, it registers as an “email open.”). Apple MPP was rolled out on September 20, 2021 as a part of Apple’s new iOS 15 operating system. So what happened to open rates? But now, open rates are all over the place.
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