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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. Perhaps you’re seeing a growth in an untapped market or demographic. This knowledge will help you introduce new marketing channels into your strategy.

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Direct Mail in a Multi-Channel Fundraising Strategy

Bloomerang

A multi-channel fundraising strategy, or one that targets donors through a variety of mediums, is most likely to reach the widest audience and result in maximum funds raised. In this article, we’ll tell you everything you need to know about the role of direct mail in a multi-channel fundraising strategy. In fact, you shouldn’t! .

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5 Tips For Event Sponsorship Success

Bloomerang

However, if you build out a strategy that can be duplicated and perfected over time, then you will set your organization up to be sustainable over the long run. That’s why it’s essential to have a solid strategy in place to ensure success. Identify and describe your event attendees, including interests and demographic profiles.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Your nonprofit likely has plenty of strategies for gathering direct donor feedback. You might send surveys or host meetings with high-level supporters to get their input on your organization’s strategies. Review your donor demographics. Review your donor demographics. Their preferred giving amount. Their retention rate.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. Direct mail can benefit your nonprofit in many ways, from connecting with donors in a personal way and yielding a high ROI. This channel also tends to see positive returns—for every $1.27 What are the benefits of direct mail fundraising?

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

To help you get started, this article will explore four ways you can plan ahead now, including: Create a research-based fundraising strategy. Keep in mind that your Giving Tuesday strategy shouldn’t only focus on the day itself. When you put in the work ahead of time, you will have solid strategies already in place and ready to go.

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Are your online campaigns raising or losing money?

Get Fully Funded

Nonprofit budgets are often tight, and each of your campaigns should aim to hit as high a return on investment (ROI) as possible. For each of your online campaigns, your revenue goal should tie into your overall fundraising strategy. Consistently factor in what you do and do not count as inputs when calculating multiple campaigns’ ROI.

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