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List of Donor Wealth and Lead Tracking Software

Whole Whale

Lead tracking software is common in the business-to-business (B2B) world where sales teams need to know the when/where/who of companies checking out their online resources. Many analytics platforms like Google Analytics, Facebook Web Insights, LinkedIn Website demographics and others show aggregated and anonymized data of website users.

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Advancing racial equity for effective environmental grantmaking 

Candid

EGA has a long-standing history that includes more than 10 years of data collaboration with Candid, to support their Tracking the Field (TTF) research program. The stakes are high, but there’s good news: EGA has leveraged the vast reach of Candid’s demographic data to help unlock critical insights for equity in environmental philanthropy.

Effective 105
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Your Guide to Social Media Advertising for Nonprofits

Media Cause

Not all social media channels are created equally when it comes to engaging with your audience—meaning your planning and execution needs to be nimble and flexible based on your goals and the audiences you want to engage with. Leverage Trends When Applicable (Or Create Your Own!)

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Inferring Gender for Personalized Ads on Social Media

Cloud 4 Good

As a frequent Salesforce Social Studio user, I often find myself exploring the new avenues that the tool offers. Back in 2017, Twitter released an update sharing that the social media platform was assuming the gender of its users if not previously identified upon profile registration. How Inferred Demographics Can Skew Analytics.

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The Ultimate Guide to Social Media for Nonprofits

Qgiv

With the rise of smartphones, it seems like everyone’s constantly on social media, making it the perfect marketing tool for your nonprofit! Infact, there are over 308 million social media users in the United States alone. Learn how your organization can take full advantage of social media in this guide!

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Data to support the relentless pursuit of racial equity 

Candid

This shift was marked by commitments of increased funding, greater flexibility in grantmaking practices, and a focus on social and economic systems transformation. At the 2022 Asian Americans/Pacific Islanders in Philanthropy (AAPIP) conference, a few fellow evaluators and I discussed the findings of the AAPIP report Seeking to Soar.

Data 59
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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

Perhaps you’re seeing a growth in an untapped market or demographic. You don’t want to waste time and money in social media marketing (SMM) if your highest conversions are coming from organic sources. Step 3: Create a conversion report for the year-to-date to see what marketing channels brought the best conversion rates.

Marketing 246