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Data drives better digital marketing for nonprofits

3rd Sector Labs

By the way, NTEN posted some great tips for social media use , by Marc Pitman, founder of The Fundraising Coach. Does your donor database keep track of this type of data? In a nutshell, first segment your donors according to categories, such as demographics, prior giving patterns, program interests. and again. If not, it should.

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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. Come join us in the Zoetica Salon.

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Net2 Think Tank Round-Up: Entry Points for Engagement

Amy Sample Ward

NTEN’s 09NTC just wrapped up in San Francisco and many conversations at the conference focused on social media use by nonprofits. Do you track how people find your organization? Originally posted on the NetSquared blog. April’s Net2 Think Tank focused on the multiple entry points of engagement used by nonprofits.

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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking.&#. ALSO, incredibly important measurements are the demographics of who your non-profit is reaching. NTEN – E-Nonprofit Benchmark Study.

Measure 101
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Optimizing Your Site for Social Media Visitors

NTEN

Should you be considering this important demographic when you redesign your site next time around? No problem, I’ll lay out a few quick suggestions for sorting out whether this social demographic is, in fact, a big, or at least increasing slice of your website traffic. Definitely. First Step – Analytics. Still not convinced.

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So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop!

Beth's Blog: How Nonprofits Can Use Social Media

. NTEN offered a fantastic Webinar today featuring Randi Zuckerberg, Director of Marketing at Facebook and Adam (didn't get his last name) from the DC Office on the emerging best practices for nonprofits who want to set up Facebook Fan Pages. Lexicon on Facebook lets you track words and phrases. Here's the description.

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The Next Step: Performance Management Systems

NTEN

It's time to develop your organization's theory of change, to make sure you track the "right" information. Will you track results of adult literacy tests or teens transitioned into work programs? Does it provide service utilization information (such as tracking premature exits from programs and reasons why)?

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