Data drives better digital marketing for nonprofits
3rd Sector Labs
AUGUST 15, 2014
By the way, NTEN posted some great tips for social media use , by Marc Pitman, founder of The Fundraising Coach. Does your donor database keep track of this type of data? In a nutshell, first segment your donors according to categories, such as demographics, prior giving patterns, program interests. and again. If not, it should.
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