Whole Whale

JUNE 15, 2022

By tracking relevant conversations, you can get insights into the demographics of the people most interested in your cause as well as the topics they’re talking about. Twitter Listening. Twitter’s API made it really easy for developers to build listening and analysis tools with their data. Facebook (Meta) Listening Tools.

Tools 98

Tools Guide Social Social Media 98

Nonprofit Tech for Good

AUGUST 9, 2021

It’s an ideal community to connect co-workers, influencers, donors, and corporate sponsors. For now, LinkedIn Pages outperform Facebook and Twitter in organic reach and engagement. LinkedIn Analytics offer an important key metric that Facebook, Twitter, and Instagram do not – the ability to view clickthroughs on organic posts.

Linkedin 361

Linkedin Practice Social Media Sponsor 361

AccelEvents

SEPTEMBER 1, 2021

You might find that you save money with an event platform and therefore, you may have more room for marketing than you initially thought. . For example, if your entire demographic is on the social media platform Instagram, then your marketing budget should start with that, and then branch out to other avenues or pipelines depending on costs.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We’ve compiled a quick guide to setting up your social media strategy by focusing on which platforms you should use, what content you should be putting up on them and when you should be posting. Facebook is the largest and most popular social media platform of our day, so where better to start? – Hubspot Research.

Social Media 52

Social Media Marketing Media Social 52

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

We’ve compiled a quick guide to setting up your social media strategy by focusing on which platforms you should use, what content you should be putting up on them and when you should be posting. Facebook is the largest and most popular social media platform of our day, so where better to start? – Hubspot Research.

Social Media 52

Social Media Marketing Media Social 52

Nonprofits Source

NOVEMBER 7, 2023

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. The content you post should be crafted with your platform and audience in mind.

Social Media 52

Social Media Media Build Social 52

Media Cause

JANUARY 10, 2023

Specifically, for your nonprofit merchandise, assess your audience by: Reviewing demographic data. While a younger demographic may want different products than an older one, consider other factors, as well. Partner with influencers. Partner with an eCommerce platform. Who are your supporters? Checking out design trends.

Product 52

Product Marketing Nonprofit Audience 52

Connection Cafe

OCTOBER 23, 2017

Online influencers are the most powerful force online today for moving awareness, advocacy, and giving. But who are the influencers you need to know, and what do we know about them? First, I’d like to recommend you look for micro-influencers in particular — i.e. those with substantial but not huge followings.

Influence 24

Influence Podcast Meme Policy 24

AccelEvents

SEPTEMBER 8, 2020

Utilizing multiple pre-event promotional live streams will help you speak to that target demographic and start fostering engagement. Social media sites like Instagram, Facebook, LinkedIn, and Twitter are getting far more use now that many of us are stuck at home. Target your influencers based on their audience reach and niche.

Virtual 95

Virtual Marketing Guide Stream 95

NonProfit Hub

JUNE 29, 2017

We talked to Jeanette about her tips for what kind of impact a social media influencer and influencer-driven campaigns can make for your nonprofit. It’s a way to measure your online impact and you can easily find these influencers. You have VIP’s, media and everyday influencers. Her first tip? True celebrities.

Influence 34

Influence Podcast Campaign Social Media 34

Amy Sample Ward

NOVEMBER 23, 2011

—– Google+, the social network launched by Google nearly 5 months ago, has recently opened up the platform to organizations and brands with a profile type akin to the options for individuals and Pages on Facebook. Here are a few reasons why using multiple social networking platforms doesn’t just mean you repeat your effort.

Social Network 165

Social Network Network Strategy Social 165

Media Cause

APRIL 2, 2021

Know your current audience demographic and keep your target audience in mind. Don’t miss opportunities to build relationships with high-profile or influencer accounts. Twitter is the most intuitive platform for this, as you can build an inspirational Twitter list and follow them in a specific feed.

Social Media 52

Social Media Community Management Media 52

AccelEvents

JUNE 24, 2021

Live events will no longer exclusively mean in-person and will instead encompass a range of platforms, media, and digital interactions. . Using a virtual events platform creates an entirely new medium and to succeed, you will need to reimagine and reinvent what you know works about events.

Guide 93

Guide Virtual Registration Platform 93

AccelEvents

SEPTEMBER 8, 2020

Utilizing multiple pre-event promotional live streams will help you speak to that target demographic and start fostering engagement. Social media sites like Instagram, Facebook, LinkedIn, and Twitter are getting far more use now that many of us are stuck at home. Target your influencers based on their audience reach and niche.

Virtual 52

Virtual Marketing Guide Stream 52

Whole Whale

AUGUST 25, 2021

For example, fundraising platform Fundly projects that the global crowdfunding market will almost triple by 2025. Nonprofits today often miss donation opportunities by not being flexible in how they reach new demographics and maintain their online presence. Five years later, in 2020, that figure shot up by 158% to a total of $40.7

Stats 96

Stats Trend Mail Fundraising 96

Connection Cafe

MAY 10, 2017

You know that Facebook and Twitter are still major drivers of traffic to your website, but your love affair with Facebook is somewhat diminishing because hardly anyone even sees your posts if you haven’t boosted them (i.e. Engaging with supporters + influencers goes a long way. paid for your posts to be seen ).

Org 43

Org Influence Nonprofit Facebook 43

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 30, 2015

Note from Beth: Give Local America , powered by Kimbia’s technology, is an effort to coordinate giving days on one platform. iGiveLocal will change that by offering a national competition to local donors, incentivizing the activity with fun prizes and small awards for the influencers’ favorite causes. Or parts of the country?

America 50

America Local History Giving 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events. As rapid demographic shifts powerfully reshape the cultural and political landscape of California, they also give rise to anxieties that may render immigrants vulnerable.

Social 108

Social Organization San Francisco California 108

Connection Cafe

JULY 13, 2016

brought on by a presidential election year drove Achieve, the research team behind The Millennial Impact Project , to seek how—or if—this generation’s philanthropic interests and involvement change with it, including how these changes may be influenced by important demographics such as their political ideologies, gender, age and more.

Social Media 20

Social Media Causes Media Change 20

Nonprofits Source

JUNE 22, 2017

These platforms make their revenues from advertising, giving them no incentive to show your post to thousands of feeds unless you pay for it. I was then able to identify my top converting channel as a Twitter ad promoting the checklist: On average, I that found 20% of the people who clicked my ad became an email subscriber.

Digital 111

Digital Marketing Guide Chapter 111

Amy Sample Ward

MAY 14, 2009

We provide a supportive network for the vibrant and thriving community of women in technology professions by giving women an open platform to share their talents, experiences, and insights. Social Networks & Twitter from Natalie Foster: Two Principles: 1. The fastest growing demographic is those 35 years old and older.

Tools 100

Tools Tech Map Case Study 100

Neon CRM

JUNE 27, 2023

Social media platforms offer a large audience and a way to connect with current and potential supporters online. What demographics do they belong to? Choose Your Platforms Equally important as what you’ll post is where you’ll post it. Audiences on different platforms respond to content in different ways. How old are they?

Social Media 87

Social Media Strategy Create Media 87

Forum One

JANUARY 26, 2024

“On-page SEO” is the process of enhancing and maintaining these elements: Title tags: Crafted title tags are the initial impression users have of a page in search results, influencing click-through rates. It’s an effective way for nonprofits to leverage industry-specific platforms and enhance their online credibility.

International 89

International Strategy Search Structure 89

Nonprofit Tech for Good

JULY 10, 2019

By Tereza Litsa , Social Media Manager at Lightful , a simple social media management platform for nonprofits. 3) Pick the right platforms. Picking the right platforms (or channels) for your fundraising campaign can greatly determine its success. 4) Tailor the messaging to each platform. 9) Focus on your call-to-action.

Social 280

Social Fundraising Social Media Channel 280

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. This is especially true on social media because the platforms’ algorithms prioritize engagements. Facebook, Twitter, and the rest want to keep people on their websites, so they’re fanatical about delivering content that makes people click.

Social Media 122

Social Media Track Conversation Media 122

Care2

MAY 15, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Social Networks & Twitter from Natalie Foster: Two Principles: 1. What is your real output?

Social Media 34

Social Media Tools Online Advocacy 34

.orgSource

JUNE 19, 2023

One of social media’s powerful lessons is the impact of influencers on brand awareness. So, who exactly is an influencer? Influencer marketing campaigns generate 11x the ROI of traditional advertising campaigns. Oberlo, “The Ultimate Guide to Influencer Marketing.”) A colleague opens doors faster than an outsider.

Influence 221

Influence Giving Gartner Analytics 221

Qgiv

JUNE 27, 2023

Drive donor engagement by utilizing an online fundraising platform to create brandable forms and custom messaging that are both easy to share and simple to use. Segment your donors by their behavior by reviewing donor data collected from CRMs, fundraising platforms, and social media.

Results 52

Results Marketing Ideas Social Media 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 23, 2015

The report provides an in-depth look into user behavior by demographics. This post from Social Media Examiner of recent behavior changes on Twitter and Facebook summarizes data from recent Pew study. It reveals increasing numbers of Twitter and Facebook users visit these social networking platforms to get news.

Social Media 50

Social Media Data Media Social 50

The Modern Nonprofit

MAY 23, 2023

With its vast reach and interactive nature, social media platforms offer innovative ways to connect with potential donors and supporters. Your messaging, tone, and even the platform you choose should cater to your audience’s preferences. Do your research and understand the strengths and weaknesses of each platform.

Social Media 126

Social Media Donation Media Fundraising 126

NonProfit Hub

JULY 12, 2017

What influences your decisions? Much has been written about millennials and how to reach this key demographic. A recent online study of high school and college students found that 88 percent use Instagram, and 76 percent of users access the platform daily. Follow her on Twitter at @sarahechain. What are your habits?

Teen 38

Teen Tips Pennsylvania Voice 38

Neon CRM

JULY 27, 2023

With the ever-evolving landscape of digital platforms and audience expectations, it’s crucial to develop a strategic approach that keeps up with the pace. There are also many social media platforms where your donors may be active. Platform Features Limitations User base: 2.93 Platform Features Limitations User base: 2.93

Communication 52

Communication Develop Calendar Conservancy 52

Nonprofits Source

JANUARY 13, 2017

The platform analyzes your writing sentence by sentence, judging it based on how easily the material can be understood. The rating and review systems on the platform help to filter out quality candidates. These tools will help to better understand the search analytics of your site, including demographics, location, and behaviors.

Research 89

Research Marketing Case Study Search 89

Bloomerang

APRIL 23, 2021

I’ll keep an eye on the Twitter feed as well. And so it’s important to note that with these demographic cohorts, oftentimes people try and think that as people age, they’re going to age out of a cohort. There’s a chat box, there’s a Q&A box. So you can use any of those. We would love to hear from you.

Video 131

Video Donor Boston Massachusetts 131

Connection Cafe

FEBRUARY 13, 2018

For nonprofits, the problem is inherent in the platform — “engaging” content usually isn’t challenging content. Many groups boost content to specific geographic areas or to people with specific interests or demographic characteristics. Twitter, Instagram and Snapchat. Experiment with targeting.

Social Media 46

Social Media Advocacy Media Social 46

NTEN

JULY 21, 2014

When you treat your website as the starting place and the central aggregator of all that you do online, you have a go-to publishing platform. While it''s true that you''ll only be able to share a single sentence on Twitter, you can always link to the full story on your site. It can feel scattered. Support diversity and longevity.

Websites 56

Websites Linkedin NTEN Case Study 56

Bloomerang

APRIL 2, 2021

Julia Campbell will provide a framework for evaluating the best platforms for your unique organization, as well as ideas for creating great social media content your audience will love. I’ll keep half an eye on Twitter, I suppose. Follow her on Twitter. That’s the only way that you can persuade and influence.

Social Media 80

Social Media Trend Video Marketing 80