Remove Demographics Remove Gift Remove Interaction Remove Metrics
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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

According to DonorBox nearly one-third of all annual gifts come in December, and nearly half of all online donations come in the last week of the year. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

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3 Ways to Assess Donor Giving Patterns to Boost Donations

Achieve

Review your donor demographics. Analyze your online giving trends and engagement metrics. Your nonprofit should have a marketing plan in place to encourage donors to contribute these valuable gifts before the clock strikes midnight. Assess metrics such as your email open rate or online donation rate to measure your success.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. Demographic and personal information. Wealth indicators.

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4 Tips to Create a Nonprofit Content Strategy for WordPress

Nonprofits Source

Who do you want to see and interact with your content? Assess your supporter data for general demographics, interests, and giving tendencies to get a better picture of the kinds of individuals who want to support your nonprofit. Keep an eye on the following metrics for your site: Web traffic. Events page. Traffic sources.

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4 Reasons to Start Planning Ahead for GivingTuesday

sgEngage

Or, you may notice your donor base is trending toward a certain demographic, such as younger donors. Prospect research is the process of analyzing your donor database and other tools to identify potential major donors, allowing nonprofits to focus on strong leads to secure major gifts, capital campaign contributions, and planned gifts.

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5 Text Best Practices to Boost Your Fundraising Success

Get Fully Funded

Keep an eye on your metrics. Give your nonprofit more chances to interact with donors by asking every existing donor to opt in to receive texts from your organization. Within 10 minutes, Jacob responds by asking what matching gifts are and how to find out if he’s eligible. Keep an eye on your metrics.

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Get Your Small Business on the Map: 5 Digital Marketing Tips

Nonprofits Source

Studies show that people spend an average of almost eight and a half hours interacting with digital media per day. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. Are you taking advantage of this time your customers spend on their phones and computers?

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