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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Shows ad performance data like impressions, spend, and demographic reach. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. Provides information on the ad buyer and funding entities behind political/issue ads.

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Build a Board for the Digital Future

.orgSource

It’s not just a question of demographics. The market feeds on a regular diet of unique ideas. Although there are still groups that look too much alike, every association is a brighter rainbow than it once was. Leaders and decision-makers should reflect those changes. Innovation is the protein of digital business.

Digital 221
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Twitter Adds Buy Button to Feed

NonProfit Hub

It’s a good sign that they are including several nonprofits in their initial test run as this indicates Twitter sees that demographic as beneficiaries of the new button. The post Twitter Adds Buy Button to Feed appeared first on Nonprofit Hub. From the looks of it, social media is going to become a lot more shopping friendly.

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Donor Personas: How to Identify Your Unique Donor Audience

CauseVox

This involves looking at demographics, motivations, and preferences. Some ways to segment donors include (but are not limited to): Demographics : This includes age, gender, occupation, and location. You can gather some data (especially demographic data) from other analytics. Only ask questions you cannot find the answers too.

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If Racial Equity is Our North Star, How Can We Navigate Racial Bias in AI/LLMs?

John Kenyon

Feed the system explicit instructions and examples displaying equitable behavior. Rigorously evaluate an LLM or AI’s performance across sensitive demographics before anything else. Layer human oversight, fact-checking, and diverse perspective-taking into any public-facing workflow. Humans must apply an equity lens.

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4 Facts About How Millennials Use Twitter

TechImpact

The milllennial, though, is the demographic that seems to be keeping nonprofits stumped. Why is it so difficult for nonprofits to engage millennials than any other demographic? Not only are they checking their Twitter feeds, 60% say they Tweet at least once per day. Why can’t we crack their code?

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The Complete Guide to Facebook Ads for Nonprofits

Qgiv

Facebook allows you to target specific demographics for a minimum of one dollar a day. If your organization needs some extra help with events or day-to-day tasks, there are options to target a specific demographic to recruit new volunteers for your organization. Facebook Ads also allow your nonprofit to grow your donor base.