Remove Demographics Remove Evaluation Remove Influence Remove Product
article thumbnail

Avoiding Unconscious Confirmation Bias In The Nonprofit Workplace

Bloomerang

Most of us would like to think we are immune to its effects, but if you’ve got a pulse then you’ve got some form of unconscious bias silently influencing everyday actions and outcomes. Evaluating feedback poorly and unintentionally negatively affecting groups in other communities. white, (when it’s 57% by population). by population).

Nonprofit 106
article thumbnail

Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Consider a content audit to evaluate how well your website meets search intent. Middle of Funnel : By the time a user reaches the middle of the intent funnel, they are aware of your organization’s mission, and they’ve been qualified as having the financial or other demographic markers of a potential donor.

Digital 52
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Experience Plays Marketing as a Long Game

.orgSource

This representative should be dedicated to building lasting relationships with members and helping your organization fine-tune culture, products, and services to meet their changing needs. Seeks solutions—products and services are designed to solve members’ challenges. “Guessing about member preferences is not an option.

Game 44
article thumbnail

Essential Strategies for Your Foundation’s Next Website Redesign

Forum One

You can look at things like past behavior, interests, demographics, and more. Ensure your various digital properties work together to positively influence your brand perception and data collection goals. Determine what you are trying to achieve, e.g., improve brand loyalty, increase donations, grow your contact database, etc.

article thumbnail

Cast Video with Strategy to Create Stellar Communications 

.orgSource

Vidyard) 93% of marketers say video has helped increase user understanding of their product or service. Where you might look on your production as one meal, Dan is thinking about creating a whole menu as well as all the money you’ll save by taking an innovative approach to dining. Remember Dan’s advice and multipurpose each production.

Video 221
article thumbnail

Digital Empathy Brings Data to Life

.orgSource

Empathy is what helps identify members’ needs and provide products and services that contribute to their well-being and professional success. By designing systems, products, and services from the perspective of their human users, we can compensate for, and even exceed, what might be accomplished in a person-to-person transaction.

Life 221
article thumbnail

How to Prepare Your Pitch for New Technology Investments

Connection Cafe

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Share current donor demographics in support of your case. Have you evaluated other technologies – why did this one stand out? What is the ROI?