The Storytelling Non-profit

JANUARY 24, 2022

Whether you tell stories in your fundraising or communications program, chances are you want to understand the impact and return on investment (or ROI) of the stories you tell. In this article and video tutorial, I’ll walk you through how to set up a story measurement system, and how to track and analyze your data.

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ROI Storytelling Measure Story 67

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

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ROI Marketing Strategy Sponsor 81

Nimble AMS

SEPTEMBER 26, 2022

Next, you’ll want to focus on the metrics side of your formula, ensuring your values are measurable. Consider the frequency of the member activities, how many dollars you spend, or the rates compared to peers to get measurable data before start assigning values. What metrics will help your association move forward? .

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Hosting Metrics Associations Measure 111

Association Analytics

FEBRUARY 14, 2022

Before we dive in, we want you to start thinking of data as one of your most important assets. Of course, they are valuable assets, but data is, too. Let’s build your business case to make data analytics a top priority: 1. Start by assessing and documenting the current state of your data. What do you think about our data?

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Analytics Language Associations Case Study 169

Candid

AUGUST 18, 2021

These algorithms are continually refined over time as more data is generated for analysis. The most user-friendly AI tools will provide these insights in the form of predictive scores and rank metrics. Reduced (and in many cases completely eliminated) need for time-consuming and inaccurate manual data analysis or donor segmentation.

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Course Fundraising Analysis Mail 130

Pamela Grow

JUNE 28, 2023

According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. And while those numbers might seem modest, when you compare them to social media engagement rates, they become truly impressive. The numbers don’t lie!

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Get Fully Funded

MARCH 2, 2023

When you manage constituent relationships, interactions, and outcomes through a case management process, understanding the key data points at play will allow you to analyze the bigger picture of your performance over time. Funders may also explicitly ask for impact assessment data as part of their grant application and reporting processes.

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Statistics Stats Program Management 52

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . Taking time to read spreadsheets or reports full of data can be time consuming and overwhelming. I recommend looking at three key metrics. .

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Achieve

JUNE 1, 2023

Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving. Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success.

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Donation Donor Giving Demographics 52

Neon CRM

SEPTEMBER 1, 2023

That way, you will know what decisions your board is making and can provide them with the data that will guide them to the right ones. Now, let’s say that, during a proposed budget review, you notice that the board has cut funding for a top-rated yearly educational program with your constituents. What will convince them is data.

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Neon CRM

AUGUST 18, 2023

This might include reaching a certain fundraising amount or achieving specific metrics like email open rates or donation page conversions. Attainable: Set a challenging yet realistic fundraising goal that pushes your limits but is still achievable, using data and research to guide you to the right amount.

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Guide Fundraising Mail Metrics 52

sgEngage

MAY 27, 2021

When you start GivingTuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy with a better chance of success. Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). The characteristics of your donor base.

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Giving Retention Metrics Demographics 119

DNL OmniMedia

MAY 25, 2022

Effective data management is key to understanding your constituency and building better fundraising and engagement strategies. In this guide, we’ll share some of our expertise surrounding the topic of nonprofit data analytics through the following points: Overview of Nonprofit Data Analytics. 4 Types of Data Analytics.

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Connection Cafe

NOVEMBER 29, 2018

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. Donor Level Moves.

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Metrics Donor Fundraising Retention 42

Bloomerang

MAY 31, 2022

That’s because all nonprofits have similar goals, including connecting with more donors, boosting their donor retention rates, and developing strategic, sustainable partnerships with other organizations. Donor stewardship helps you boost your donor retention rate , helping you earn much more over time. Major gifts.

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sgEngage

DECEMBER 20, 2023

Like an emergency fund for your organization, an operating reserve allows you time to make data-driven decisions instead of having to react immediately. With these two numbers, you can identify the ROI for each channel. It gives your nonprofit breathing room when a problem or a new opportunity arises.

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. Finding the ROI. It’s no surprise that a tactic with a cost is high and unclear ROI gets minimal resources. But we have reached an inflection point.

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Video Communication Strategy Stats 139

Qgiv

JUNE 8, 2021

FEP, formed nearly two decades ago as a collaboration between donor management software providers and data analysts, releases quarterly findings on giving trends in the form of downloadable reports and in a free online dashboard. All three metrics dropped slightly from 2019 to 2020. All three metrics dropped slightly from 2019 to 2020.

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Nonprofit Tech for Good

JUNE 13, 2013

It’s a strategy that I have been using, testing, and adapting since @NonprofitOrgs first launched on Myspace in 2006 and now there’s an ever-increasing flow of data being released that proves that social and mobile media are, in fact, powerful fundraising tools. Other Metrics. eNewsletter Subscribers.

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Track Mobile Media Fundraising 186

sgEngage

APRIL 10, 2023

Thanksgiving holiday each year, meaning that nonprofits have almost an entire year to analyze their data from this past Giving Tuesday and start planning for 2023. When you start Giving Tuesday planning early, you can devote time to crafting a data-driven, evidence-based fundraising strategy based on previous campaigns.

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Demographics Retention Donor Research 72

Nonprofits Source

FEBRUARY 24, 2023

Here are a few digital marketing metrics to start collecting: Website traffic and conversions Social media engagement Email open rates, click-through rates, and conversions SEO performance As you collect and interpret this data, you should also establish a process for keeping it clean.

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sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. After your virtual auction , study your engagement data and revenue totals.

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DipJar

SEPTEMBER 12, 2022

Failing to clean up your data. Then, assess relevant metrics to see which types of content receive the most engagement. Some common metrics to track are website page views, email click-through rates, and social media engagement. . Failing to keep your data clean . But what data should you collect? .

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Bloomerang

NOVEMBER 10, 2023

This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program. Create supporter segments for personalized outreach.

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Gift Raise Guide Relationship 97

sgEngage

JANUARY 19, 2023

Like an emergency fund for your organization, an operating reserve allows you time to make data-driven decisions instead of having to react immediately. With these two numbers, you can identify the ROI for each channel. It gives your nonprofit breathing room when a problem or a new opportunity arises.

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Foundation Build Fund Review 78

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean? The social media maven and metrics expert is Laura Lee Dooley.

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ROI Examples Results Social Media 91

Forum One

JULY 13, 2021

Apple’s latest privacy updates will affect data sources commonly used by mission-driven organizations. In 2017—after years of unease among privacy advocates and users —Apple began announcing and rolling out a series of changes to reduce the volume of data collected and make users more aware of data collection.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. I'll need to tweak the "Y" access because gathering insight is a continuous process and there are elements of listen, learn, and adapt in a traditional ROI process.

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ROI Social Media Reflection Question 50

Qgiv

JUNE 23, 2021

Most social media sites provide ad performance data when you advertise on their platforms. So to gauge effectiveness look at the following metrics. Must-know metrics. By itself, this data is helpful to know about how many users fit your target demographic. You want your conversion rate to be as high as possible.

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sgEngage

JANUARY 19, 2023

Like an emergency fund for your organization, an operating reserve allows you time to make data-driven decisions instead of having to react immediately. With these two numbers, you can identify the ROI for each channel. It gives your nonprofit breathing room when a problem or a new opportunity arises.

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Foundation Build Fund Review 52

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Saw a 2X ROI on ad spending. Result: 119%-203% higher conversion rates. Average click-through rate (CTR) of 3.4%. From an economic standpoint, the potential ROI is amazing. That’s it.

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Socialbrite

DECEMBER 13, 2019

Before you do anything else, you should get a handle on email deliverability best practices to bone up on how to reach new subscribers as well as how to pump up those email open rates. Improve your campaign & open rates. What is your open rate? Your click-through rate? Surveys work wonders at collecting data for you.

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email Guide Newsletter Rate 52

Everyaction

MAY 24, 2018

With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. Even though online revenue grew last year and the year before, every individual email metric declined.

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Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 10, 2011

I learned a new term from colleague, KD Paine, AVE , who is attending a conference where measurement professionals are debating communications and social media measurement and ROI standards. AVES is the process of using bogus social media metrics to indicate value — metrics like influencer scores.

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Measure Facebook Screencast Metrics 100

DNL OmniMedia

FEBRUARY 11, 2021

It involves examining the data and performance metrics of individual major gift officers, as well as the team as a whole, to understand what’s working and what leaves room for improvement. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back.

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Blackbaud Guide Management Fundraising 52

Care2

AUGUST 28, 2013

Though the shared model of high volume lists and low response rates is comparable among both Email and Direct Mail marketing, you typically have a huge advantage in the long term if you own the email list, as opposed to renting a Direct Mail list for acquiring new supporters. You can download the Breakeven/ROI Calculator here.

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email Fundraising Rate ROI 77

Nonprofits Source

OCTOBER 4, 2023

With diverse data sources, complex corporate giving programs , and stakeholder expectations on the rise, it’s no wonder that CSR directors are seeking advanced solutions. They use CSR software to streamline data collection, track progress, and ensure compliance with CSR goals and standards.

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